Is it time to look at influencers through a different lens?

We develop marketing buyer personas that include influencers. These are the website vsitors who transform into influencers.

https://www.kayakmarketing.com/blog/is-it-time-to-look-at-content-through-a-different-lens?utm_campaign=Blog%20Subscription&utm_source=hs_email&utm_medium=email&utm_content=80621378&_hsenc=p2ANqtz--naNFSzqLiT0CqXiUdilU3yHzwyv8D677Y1UvMv0JsS4AEy4_CLE4PpPohLFn_ULfgdeFtqLlPQZXAr7wsP1LfnY67NA&_hsmi=80621378