H/T James Dearsley

H/T James Dearsley 
Search marketing.
Are you adjusting to the new trends?
#seotips   #seomarketing  

Originally shared by Mark Traphagen

5 Trends in the Search Marketing Industry: Rand Fishkin at MozCon

Opening remarks at #mozcon  2014 by Rand Fishkin 

1. Expect more regulation. Unfortunately, most of the regulation of search does more to increase needless panic than to increase privacy.
2. "Inbound Marketing" is losing out to "Content Marketing" as the defining term of our industry
3. Google's penalties have taken a toll on spam, but hurt many businesses too.
4. We are nearing the end of SEO as a job title. From 2011 on less SEO is my job title, more "SEO is part of my job."
5. Google is shortening the searcher's journey. On the surface, this appears to hurt publishers, but the reality is probably more complicated. Possible positive: If this increases user addiction to searching, maybe creates a bigger pie for us all.

Two logical responses:

1) Diversify your traffic channels
2) Become more important to Google's searchers than Google traffic is to you.

(Personal note: nice to see our Stone Temple Consulting site used as the example in Rand's MozBar slide!)

New at Moz an Actin Dashboard in Moz Analytics.