Mark Traphagen with a Massive study on Twitter engagement!

Mark Traphagen with a Massive study on Twitter engagement!
Read this and Tweet weep.

Originally shared by Mark Traphagen

LIVE: Twitter Engagement Unmasked - Study of 4 Million Tweets

See it NOW at http://stonet.co/TwitterStudySTC

Just Published: Our major study, months in the making, of over 4 million tweets.

We analyzed these tweets to see what drove retweets and favorites. Unlike previous Twitter studies, not only was our sample much larger, but we segmented the tweets in new ways, including by Followerwonk Social Authority rating (thanks Moz!).

Here are just some of our findings (be sure to read the complete study to get the full picture!)

1. We all know that including media (images or video) in your posts is critical to engagement. This is true on every platform. How much? On Twitter, it increases your rate of Retweets of Favorites between 4 to 12 times!
 
2. Our data breaks the myth that Time of Day is an important factor on Twitter. There is no evidence at all to support that.
 
3. Hashtags and inclusion of links can be a small positive for most people, but not so much that you should go far out of your way to add them.
 
4. Because we used such a large sample size, one of the things we were able to do was break out each metric by social authority.  Whether or not some factors are positive for engagement varies with social authority.  For example, including hashtags appears to be a negative for high authority profiles!
 
We also evaluated many other factors in our study, so please check out the full post to see the rest!

Read it at http://stonet.co/TwitterStudySTC

The post includes a summary video and shareable/embeddable infographic!

#seo   #twitter   #socialmedia