Following up on Why after today's Midweek Zap with Jason T. Wiser.
Following up on Why after today's Midweek Zap with Jason T. Wiser.
Why? Why? Why? on every aspect of your business.
H/T Mark Traphagen
#businessstrategy
Originally shared by Martin Wescott Smith
Startups Start With Why
Serendipity is a magical thing. Yesterday my friend Mark Traphagen shared a great post about asking WHY on LinkedIn (https://www.linkedin.com/pulse/day-i-first-asked-why-became-content-marketer-mark-traphagen ). I wrote Mark a note letting him know I would be listening to Start With Why while driving to the James SICU today.
BOOM.
And then the bomb of recognition went off. Sinek's book is brilliant and perfectly lined up with many of the reasons we started our startup Curagami. But we made a mistake.
We read The Lean Starutp and accepted investment from Triangle StartUp Factory BEFORE we truly understood our WHY. The Lean Startup is a great book, but it's focus is on WHAT and HOW not WHY. And this sizable mistake is on no one other than ME :).
There is a NOD to WHY filter via finding what customers will pay for in The Lean Startup that only hurts the WHY work more. Sinek shares a "celery test" that clarifies the concept:
Imagine you are at a party and four people, knowing you are launching a new food company, come up and share their experience making money with:
* M&M's.
* Rice Milk.
* Oreos.
* Celery.
You dutifully follow every recommendation buying examples of each product in order to do product research. Standing in line the next person looks at your purchases strangely.
Now imagine the same party with a single exception. Instead of floating on the whims of suggestion you know your new company is about HEALTHY LIVING. Instantly you know only 2 of the 4 suggestions FIT.
Sinek spends a lot of time on "FIT" and we will have a more detailed post soon, but you can't FIT anything be it culture, employees, strategy or software until you "start with why".
In fact, to the extent you attempt to retrofit WHY and HOW you may miss what really matters - your WHY. In our case not understanding our WHY fully meant we didn't fit with investors, potential employees or products...so nothing major (lol).
Sinek make his most important point the only way it is sure to sink in - over and over - START WITH WHY.
BOOM.
#startups #leanstartup #startwithwy #simonsinek
http://www.scoop.it/t/startup-heroes/p/4036156230/2015/01/28/startups-start-with-why-book-via-simon-sinek-tedtalk
Why? Why? Why? on every aspect of your business.
H/T Mark Traphagen
#businessstrategy
Originally shared by Martin Wescott Smith
Startups Start With Why
Serendipity is a magical thing. Yesterday my friend Mark Traphagen shared a great post about asking WHY on LinkedIn (https://www.linkedin.com/pulse/day-i-first-asked-why-became-content-marketer-mark-traphagen ). I wrote Mark a note letting him know I would be listening to Start With Why while driving to the James SICU today.
BOOM.
And then the bomb of recognition went off. Sinek's book is brilliant and perfectly lined up with many of the reasons we started our startup Curagami. But we made a mistake.
We read The Lean Starutp and accepted investment from Triangle StartUp Factory BEFORE we truly understood our WHY. The Lean Startup is a great book, but it's focus is on WHAT and HOW not WHY. And this sizable mistake is on no one other than ME :).
There is a NOD to WHY filter via finding what customers will pay for in The Lean Startup that only hurts the WHY work more. Sinek shares a "celery test" that clarifies the concept:
Imagine you are at a party and four people, knowing you are launching a new food company, come up and share their experience making money with:
* M&M's.
* Rice Milk.
* Oreos.
* Celery.
You dutifully follow every recommendation buying examples of each product in order to do product research. Standing in line the next person looks at your purchases strangely.
Now imagine the same party with a single exception. Instead of floating on the whims of suggestion you know your new company is about HEALTHY LIVING. Instantly you know only 2 of the 4 suggestions FIT.
Sinek spends a lot of time on "FIT" and we will have a more detailed post soon, but you can't FIT anything be it culture, employees, strategy or software until you "start with why".
In fact, to the extent you attempt to retrofit WHY and HOW you may miss what really matters - your WHY. In our case not understanding our WHY fully meant we didn't fit with investors, potential employees or products...so nothing major (lol).
Sinek make his most important point the only way it is sure to sink in - over and over - START WITH WHY.
BOOM.
#startups #leanstartup #startwithwy #simonsinek
http://www.scoop.it/t/startup-heroes/p/4036156230/2015/01/28/startups-start-with-why-book-via-simon-sinek-tedtalk
Thanks for the share of why I wish my #startup started with Why Zara Altair, much appreciated. Marty
ReplyDeleteMartin W. Smith you are welcome. Why we share.:) Spilt milk, don't look back, etc.
ReplyDelete