Emotions and Content
Emotions and Content
H/T Eric Enge
A very interesting read if you create content.
_posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
By contrast, posts generate more social votes when associated with emotions people feel more in control of, such as inspiration.
Curiously, the valence of an emotion does not influence virality at all. In other words, people are just as likely to comment or vote on a post regardless of whether it triggers a positive or negative emotion._
#contentstrategy #contentmarketingtips
Originally shared by AJ Kohn
An Emerging Science of Clickbait
Every emotion occupies a point in this Valence-Arousal-Dominance parameter space.
Guerini and Staiano’s idea is that it is not an emotion itself that determines virality but its position in this parameter space.
Some very interesting results here on what type of pieces get comments and what type of pieces get shared.
#social #research
http://bit.ly/19vREsh
H/T Eric Enge
A very interesting read if you create content.
_posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
By contrast, posts generate more social votes when associated with emotions people feel more in control of, such as inspiration.
Curiously, the valence of an emotion does not influence virality at all. In other words, people are just as likely to comment or vote on a post regardless of whether it triggers a positive or negative emotion._
#contentstrategy #contentmarketingtips
Originally shared by AJ Kohn
An Emerging Science of Clickbait
Every emotion occupies a point in this Valence-Arousal-Dominance parameter space.
Guerini and Staiano’s idea is that it is not an emotion itself that determines virality but its position in this parameter space.
Some very interesting results here on what type of pieces get comments and what type of pieces get shared.
#social #research
http://bit.ly/19vREsh
Zara Altair Super interesting! I've played around with this in my own streams a bit.
ReplyDeleteI love experimentation and border somewhere between the lines of experimenting for the sake of learning and remembering that there are people I love on the other side. It's quite a Jekyll and Hyde thing for me. =D
Good "post' !!! Thanks
ReplyDeleteZara Altair
Thanks for the reshare Zara Altair - really enjoyed this good read. AJ Kohn originally surfaced it in my stream.
ReplyDeleteKristin Drysdale I love experimenting, too. I'm a complete fail at emotionalism. I like your experiments.
ReplyDeleteEric Enge Very much appreciate your discovery of AJ Kohn's share.
ReplyDelete