Trust Page by Page

Trust Page by Page
Your website is the basecamp for all of your web presence. 

You build trust over time through consistent voice and message.

Search looks not just at the site but every page on your site. 

Your message is the entire data collection of what you "say." Words, slides, images, videos all are part of the data collection.

When you link your YourTube channel to your G+ profile you help your audience find you. But search already knows.

Build trust, over time, with consistent voice, tone, language, images, and content.

The more consistent you are, the better search will help relevant people find you when they search.

Yeah, cute kitten gifs count. :)

#seofornow   #seotechniques  

Originally shared by David Amerland

The Importance of Trust

The buzz, during most of the week past was based around a recently released research paper by Google on how Trustworthiness can be calculated on the web without the use of links: http://goo.gl/ULpFUw. 

I have, of course, been talking about the ability Google to do this for some time now, detailing the steps you need to take for your business to capitalize on it. The acceleration of practices in this area is powered by the need to have trust in the results returned by search. Upon that 'simple' requirement is balanced the entire Google brand. 

#semanticsearch   #seohelp