Actionable Intelligence

Actionable Intelligence
David Kutcher explains the new Google Webmasters Tools.

#googlewebmaster   #datadive  

Originally shared by David Kutcher

Comparing your search analytics between Desktop and Mobile in the new Google Webmaster Tools

By far, one of my favorite aspects of the new "search analytics" report in Google's Webmaster Tools is the ability to do a device comparison for search traffic. Being able to see, rank and compare search data (impressions, clicks, click through rate and position) for each device type independently, one by itself, or to compare, is such a handy feature. 

Being able to ask "what are users on their mobile phones search for that's leading them to my site, and where am I ranking for that query" is quite handy, especially for determining and optimizing for intent.

Have you delved into this report much yet? Have any questions?

Remember, this data isn't just to fluff your ego - it's to help you develop actionable intelligence: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html