From "Leads" to People

From "Leads" to People
Ryan Hanley on thinking about your customers.
The words we use internally matter.


#digitalmarketing  

Originally shared by Ryan Hanley

I hate the term "Leads"
Here's why: https://www.linkedin.com/pulse/more-leads-why-words-we-use-matter-ryan-hanley

We set the tone for our perception of the people who choose our business.

Using the term "Lead" to describe a potential client/customer is an infectious minimization of the value that human being represents to your business.

#leadgeneration   #contentmarketing   #onlinebusiness  
https://www.linkedin.com/pulse/more-leads-why-words-we-use-matter-ryan-hanley