Intent-based Search Engine Optimization
Intent-based Search Engine Optimization
Sharing again this strategy from David Kutcher
The right bait for the fish.
Intent-based Search Engine Optimization is the strategy of identifying intent-based queries that your target audience might be using, aligning your content to fulfill that intent, then positioning the messaging of your content displayed within the search engine results page to speak directly to that user’s spoken and unspoken needs. In short, we’re talking about using the right bait to attract a specific fish.
#seofornow #SEO #contentstrategy
Originally shared by David Kutcher
Are you search engine optimizing your content for Intent?
Our work with Michlin Metals began before the redesign process with an analysis of the company’s metrics in Google Analytics and Google Webmaster Tools (need help? get it now: http://goo.gl/8gBevV). What we discovered was mediocre placement and search engine traffic to a variety of pages; some pages ranked on the first page for long tail searches, others not so highly, and all were generally surrounded by competitors with little discernible differentiation.
So we undertook a strategy of intent-based search optimization.
Intent-based Search Engine Optimization is the strategy of identifying intent-based queries that your target audience might be using, aligning your content to fulfill that intent, then positioning the messaging of your content displayed within the search engine results page to speak directly to that user’s spoken and unspoken needs. In short, we’re talking about using the right bait to attract a specific fish.
Read more on this, and the other strategies we put in place, in our case study: http://www.confluentforms.com/2015/04/focusing-on-intent-capture-and-conversions.html
#seo #seointent #semanticsearch
http://www.confluentforms.com/2015/04/focusing-on-intent-capture-and-conversions.html
Sharing again this strategy from David Kutcher
The right bait for the fish.
Intent-based Search Engine Optimization is the strategy of identifying intent-based queries that your target audience might be using, aligning your content to fulfill that intent, then positioning the messaging of your content displayed within the search engine results page to speak directly to that user’s spoken and unspoken needs. In short, we’re talking about using the right bait to attract a specific fish.
#seofornow #SEO #contentstrategy
Originally shared by David Kutcher
Are you search engine optimizing your content for Intent?
Our work with Michlin Metals began before the redesign process with an analysis of the company’s metrics in Google Analytics and Google Webmaster Tools (need help? get it now: http://goo.gl/8gBevV). What we discovered was mediocre placement and search engine traffic to a variety of pages; some pages ranked on the first page for long tail searches, others not so highly, and all were generally surrounded by competitors with little discernible differentiation.
So we undertook a strategy of intent-based search optimization.
Intent-based Search Engine Optimization is the strategy of identifying intent-based queries that your target audience might be using, aligning your content to fulfill that intent, then positioning the messaging of your content displayed within the search engine results page to speak directly to that user’s spoken and unspoken needs. In short, we’re talking about using the right bait to attract a specific fish.
Read more on this, and the other strategies we put in place, in our case study: http://www.confluentforms.com/2015/04/focusing-on-intent-capture-and-conversions.html
#seo #seointent #semanticsearch
http://www.confluentforms.com/2015/04/focusing-on-intent-capture-and-conversions.html
Comments
Post a Comment