Intent. Capture. Convert.
Intent. Capture. Convert.
Query intent where theory meets practice.
Answer the visitor's questions first then generic description.
David Kutcher David Amerland and Denver Prophit Jr. in conversation.
This is definitely #SEOfornow
Originally shared by StrikeHawk eCommerce
Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment? David Kutcher of Confluent Forms LLC.
Join Denver Prophit Jr., David Kutcher&David Amerland as we discuss how Mr. Kutcher's article relates, specifically, to e-commerce shopping cart platforms. Content management within a shopping cart is quite different than WordPress or Joomla.
Why Get Involved?
Sharpen your skills for e-commerce marketing as we dive in headfirst and collaborate how to focus your product content to match user query intentions and capture the sale.
We'll be using the PrestaShop platform as our guide. The only free open source shopping cart to provide mobile response AND rich snippets. Where all the parts fit into place to best optimize for user query intent.
David Kutcher
I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.
We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month. More information at http://www.confluentforms.com/p/about.html
David Amerland
I am the owner of Google Semantic Search a community [ http://goo.gl/pfCoUE ] I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.
Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes ,Journalism.co.uk, and Social Media Today and write for magazines and newspapers.
I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.)
Denver Prophit Jr.
Mr. Prophit began creating websites and networking in the days of 300 baud dial-up modems and IBM 286 computer systems. He has over 20 years experience in e-commerce open source. He is one of the co-founding board members of StrikeHawk eCommerce as a certified linux administrator and certified e-commerce strategy consultant.
Related Blog Entry: https://www.strikehawk.com/intent-capture-convert/
Social Hashtags:
1. G+ #thenewintent
2. Twitter: #thenewintent [ http://goo.gl/6tY7RS ]
Youtube Link
http://youtu.be/Cj73gwRwPtc
#strikehawk #prestashop #davidamerland #searchengineoptimization #semanticsearch
Query intent where theory meets practice.
Answer the visitor's questions first then generic description.
David Kutcher David Amerland and Denver Prophit Jr. in conversation.
This is definitely #SEOfornow
Originally shared by StrikeHawk eCommerce
Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment? David Kutcher of Confluent Forms LLC.
Join Denver Prophit Jr., David Kutcher&David Amerland as we discuss how Mr. Kutcher's article relates, specifically, to e-commerce shopping cart platforms. Content management within a shopping cart is quite different than WordPress or Joomla.
Why Get Involved?
Sharpen your skills for e-commerce marketing as we dive in headfirst and collaborate how to focus your product content to match user query intentions and capture the sale.
We'll be using the PrestaShop platform as our guide. The only free open source shopping cart to provide mobile response AND rich snippets. Where all the parts fit into place to best optimize for user query intent.
David Kutcher
I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.
We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month. More information at http://www.confluentforms.com/p/about.html
David Amerland
I am the owner of Google Semantic Search a community [ http://goo.gl/pfCoUE ] I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.
Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes ,Journalism.co.uk, and Social Media Today and write for magazines and newspapers.
I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.)
Denver Prophit Jr.
Mr. Prophit began creating websites and networking in the days of 300 baud dial-up modems and IBM 286 computer systems. He has over 20 years experience in e-commerce open source. He is one of the co-founding board members of StrikeHawk eCommerce as a certified linux administrator and certified e-commerce strategy consultant.
Related Blog Entry: https://www.strikehawk.com/intent-capture-convert/
Social Hashtags:
1. G+ #thenewintent
2. Twitter: #thenewintent [ http://goo.gl/6tY7RS ]
Youtube Link
http://youtu.be/Cj73gwRwPtc
#strikehawk #prestashop #davidamerland #searchengineoptimization #semanticsearch
This was a bit boring (no jokes at all, what's with David Amerland and David Kutcher - way too serious), but it was also interesting and useful.
ReplyDeleteThe thing that got me was what David Kutcher said almost at the very end (when I pinched myself to wake up fully)... that he sometimes goes and wants to browse, yet at other times he wants to find a specific item quickly, get it and leave. Without trying to kill the main point of the entire hangout, in terms of what to do or not do when people come up with online strategy etc. - he actually did. The real answer is a non-answer. There's absolutely no science, technique or concept one can apply to ensure best use case scenario for a web site, mostly because people are people and it's not just too complicated to please various people, but as he pointed out - he himself approaches it from 2 opposite perspectives, depending on his needs, mood etc.
For those who're wondering whether to watch it - do so, it was certainly worthwhile, despite my negativism above and its clear & painful truth... and David Amerland did laugh heartily once from what I recall...:)
The bottom line is unknown, since if it was - everyone'd be doing it and everyone'd succeed, which is NOT the case in real life. So, as both Davids suggested, one needs to think outside the box, one needs to try a variety of things, carefully track the results and see what works. Nobody invented a better solution yet.... since people are people - I doubt anyone will any time soon.
Oleg Moskalensky hold on, I killed the entire point of the hangout?!
ReplyDeleteOleg Moskalensky everybody was on their best behavior. We missed your disruptive presence! :)
ReplyDeleteHaha! Everyone was on best behavior, but much to think about. David Amerland
ReplyDeleteOleg Moskalensky Examine and reflect. Love your #disruptiveness . :) Keeps everyone on their thinking toes.
ReplyDeleteOk, enough with the stoning, people.
ReplyDeleteDavid Kutcher, I agree with many things you said, and I have to agree with David Amerland because he's right (mostly) and has a belt in the color that may potentially leave my children fatherless, if I don't.
Jokes aside, I totally concur with David Amerland's assessment of you being 'courageous', astute and thinking out of 'normal' approach. I'm sure you recall me sharing your case study and certainly giving you kudos for both the approach and the results.
What I was trying to say, still am BTW, is that you stated in this hangout about having a preference for consuming a site one way and then completely differently. And that was a perfect example of how things work in real life. Everyone is trying to find the formula for a perfect web site design, navigation, layout, look and yet that's a physical impossibility exactly because there will always be different strokes for different folks.
So, since the entire hour was consumed discussing various techniques to come up with a better mouse trap, if you agree with my sentiment above about people - you can see how this is actually negating the concept of coming up with a better site, because while it might be better for some, it would be the opposite for others.
I realize that it sounds negative and sitting on one's butt and doing nothing, using what I said, isn't a decent excuse, nor solution, but I had to introduce a bit of Ammon Johns' brilliant honesty and say what I said. If it was disruptive, as David Amerland stated, that certainly wasn't my intent. Nor what I said meant in any way to reduce my sincere respect for both of you, based on everything I've seen and know about you.
That's why I said that the real and honest answer, in a definitive way, simply doesn't exist. Not your fault, just the reality of both the underlying technology and its limits and the state of our society and our brains.
But don't feel bad, it's not only perfect sites that can't be instituted - communism can't be either, for very similar reasons, despite its pristine approach on paper ;)
Please don't take offense to anything I said, just commenting... because I can (since I haven't been blocked... yet)... :)
Oleg Moskalensky I'm not offended in the slightest!
ReplyDeleteNo, I think you're entirely right. I never approached it, never approach much of anything really, believing there is a Right Approach.
I believe I said in the HoA "know thyself", but also "Know thy audience". It's not enough to know the Intent of the search query; you need to know the Intent of the Audience Member making the search. You then need to understand that audience, speak to that audience in their language, give that audience the experience that best showcases your products while also converting them into a buyer.
Sometimes that's a fast experience, sometimes that's a slow experience (you know I've written about this before, right?), and sometimes it's an experience that interjects bumps.
Oleg Moskalensky you could never offend us :) I think we will need to bring you in on the next HOA though, we all were way too serious. :)
ReplyDeleteAlways a pleasure (for me, that is), David Amerland, to be in any HOAs with you.
ReplyDeletehi its amazon associate buy something from hear its help
ReplyDeletehttps://gscl01.wordpress.com/
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