Authority matters and Charlie Williams of White.net knows why.

Authority matters and Charlie Williams  of White.net knows why. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care?

Charlie looks at how you can build stronger brand signals through simple and sophisticated SEO techniques. We’ll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.

Responding Yes or Maybe will set a reminder so you can catch the replay.)

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About Charlie:

Occupation
Consultant
Skills
Technical SEO, link building, on-page SEO, content marketing, content strategy
Employment
White.net
Consultant, present

I heard Charlie speak back in February and knew he was perfect for Zapsters who care about their web presence.

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Comments

  1. Never had a baby however I tend to agree with Peter Hatherley Thanks you two at 10 PM here.

    ReplyDelete
  2. Gary Whalen your comment about the length of my name is noted. However I have absolutely no intention of changing my name!
    My name has a meaning in Sanskrit language and I am happy with that.
    Moreover people who use Google+ know that most of the time they don't need to spell entire names at all - all they do is key in the plus sign and type the first few letters of the name and the computer (or the device) would prompt with a list of suggestions and most of us then scroll up and down and select the appropriate name.
    I know you did not expect me to change my name so I did not take offence from your comment - but at times it irks me when someone says that.

    ReplyDelete
  3. Vivekananda Baindoor Rao understood as long as I can get to you with the plus sign.  I have been up for a few hours yet it is still dark in central western Oregon.

    ReplyDelete

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