Understand Bounce Rate
Understand Bounce Rate
Thanks to Omi Sido for sharing this insightful article from David Kutcher
Not every website needs people to go beyond one page!
http://goo.gl/DWbwVW
#seofornow #bouncerate
Originally shared by Omi Sido
A Guide to better understanding Bounce Rate in Google Analytics
by David Kutcher - goo.gl/z33M4X
There is no website metric as misunderstood as a website's Bounce Rate in Google Analytics. So much bad advice, and poor strategic decisions, follow from this misunderstood metric. Focusing on the bounce rate for the wrong reasons (and without context) can torpedo your online strategy. It is also becoming increasingly important to understand the bounce rate as it relates to the pogostick effect on your Google search rank, as well as your website conversion rate.
The purpose of this post is to help you understand the Bounce Rate metric in your Google Analytics, what it means and doesn't mean, how to gain a depth of understanding in bounces, and use this information to your advantage.
Read the whole article here: goo.gl/z33M4X
#seo #seotips #digitalmarketing #googleanalytics
There is a handy piece of code you can slip into your analytics that helps balance the bounce. If you slip this into your tracking code it stops recording a bounce if the visitor is on for more than 30 seconds you can adjust the time by editing the value
ReplyDeletesetTimeout("_gaq.push(['_trackEvent', '30_seconds', 'read'])",30000);
You may find it helpful.
Padraig Ó Raghaill no, that's actually a really bad way, and will yield even worse data.
ReplyDeleteWhy is that David Kutcher
ReplyDeletePadraig Ó Raghaill It's not about reducing your bounce rate really....it's about understanding your customer journey
ReplyDeleteI am not actually talking about reducing it, if I have XWZ pages that have an action, for example map phone etc. If I have a goal attached to that and a read timeout so I know time spent on page couple that will phone rate and some data from customers I am gaining good insight into those pages effectiveness.
ReplyDeletePlease let me know how I do not understand the clients cycle Omi Sido
Moz also published an article on the bounce rate, talking about this very subject of "adjusted bounce rate" which I haven't gotten a chance to comment on: https://moz.com/blog/adjusted-bounce-rate
ReplyDeleteTheir author advocates the same technique, which has been published before.
The reason that I do not agree w/ this method is that setting a timeout of 30 seconds (meaning that if the visitor is still on the page at 30 seconds then push a track event) is simple: just because they're on the page for 30 seconds does not mean that they have interacted with it in any way
They could have a tab open and never read the content, then close it. It's still a bounce in my opinion, and should be counted as such, no matter how long they're sitting with it open.
The right way, which I discuss in the article, is instead to install scrollDepth as one method. Using scrolldepth, as the user navigates down the page (25%, 50%, 75%, 100%) then an event will be fired indicating that they scrolled down your page which is an actual interaction.
This is in addition to enabling events onClick of interactive elements within your pages which can include phone numbers for mobile and links within map embeds.
I can understand that very much David Kutcher but what if there is no scroll to the page? Many of our landing pages are a single screen page. True they may scroll on a mobile but not so much on a larger screen. What do you suggest then? I run a couple of versions of that script a set focus and also three separate timings. Click to call is quite trackable but again is normally mobile orientated so again we have issues with events to help understand the pages effectiveness.
ReplyDeletePadraig Ó Raghaill if you have what I'm assuming is a dedicated Landing Page for marketing campaigns, then you load that page up with onfocus and onclick event tracking. And if the primary focus is to push to call, then you use specialized call tracking plugins for that.
ReplyDeleteChanging the timeout is just misleading yourself regarding bounces.
Interesting thoughts David, I see your point to it. I have not read your article but will see how you are doing it. David Kutcher
ReplyDeletePadraig Ó Raghaill Thanks.
ReplyDelete