You-The Essence of Your Blog
You-The Essence of Your Blog
or any other content.
Randy Milanovic explains why KAYAK Online Marketing has stopped writing blogs for clients.
As clients he encourages them to create their own thoughts and present them.
_Your web voice is your signal to your audience.
When you think about your voice think about telling a friend what your thoughts are. How would you tell a friend about Google Analytics? or talking on twitter? Or, being on Google+?
What you have to talk about (content) and how you say it (voice) make up your online identity.
Newcomers often worry that they don't have a voice. Just keep thinking that you are talking to a friend. The more you do, the more your voice is heard, and gets replies, and is shared._ https://goo.gl/6cVrzn
#onlinepresence
Originally shared by Randy Milanovic
Where does the best blog content come from? From you of course!
Last week, Randy Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts (https://goo.gl/ZDt5EU). Of those, less than 10% actually received links and most received very few views. If you’re received either, you are one of the lucky few, and it’s likely your content was pretty darn good.
As many of our clients are aware, one of the cornerstones of our marketing philosophy (http://goo.gl/U7vhsR) is that clients must be in control of their own web presence. Through our regular efforts, we work to help clients create high-calibre sites and shape strategic campaigns, but our clients are ultimately the guiding force behind their own engagement and lead generation efforts.
Without direct involvement, we know that most clients can’t achieve the authenticity and business-building engagement critical for online success.
For that reason, we are discontinuing blog writing as a service immediately
In truth, we never really offered editorial content writing for blogs, but were willing to contract writers in order to help some clients get started. Over time, however, it has become challenging for us to manage writers cost-effectively, while at the same time some clients have been looking at their blogs improperly as content-building projects (for SEO) rather than the relationship generators they should be. In reality, posting blogs without engagement can very quickly lead to lower rankings due to low quality content flags.
Where Does All the Best Blog Content Come From? Well, from you of course.
By eliminating this service, we’re hoping to both streamline our efforts, and encourage our clients (and future clients) to remain involved in their own business building efforts. As such, we encourage you to plan a blog writing schedule (or calendar), get ideas and/or articles from your own internal team, your own daily interactions, or to contract a writer who understands your business and vision directly to draft blogs which you can personalize. (Not everyone was born a writer, but we all have our own experiences and opinions a writer can help us express.)
In other words, we want you to think of your blog as a source of ideas, feedback, and most importantly, discussion, as well as a form of prospect attraction, rather than a search engine optimization task to be checked off a list.
Note that our team will always be happy to guide you with the posting and optimization of your content, as well as the creation and editing of standard web pages, downloadable offers, and other elements of your core marketing content. We’ll always be here to help – we just want to be sure we’re putting our time to best use and encouraging you to direct your own destiny, including your blog posts… and enjoy improving the results that come from doing a great – and personalized – job at it.
Also in this post:
• How to Select a Copywriter
• How to Avoid the Bad Ones
http://goo.gl/q4nmL1
#contentmarketingstrategy #betterwebsites
http://www.kayakonlinemarketing.com/blog/90-of-all-blogs-aren-t-read.-this-is-how-you-join-the-other-10
or any other content.
Randy Milanovic explains why KAYAK Online Marketing has stopped writing blogs for clients.
As clients he encourages them to create their own thoughts and present them.
_Your web voice is your signal to your audience.
When you think about your voice think about telling a friend what your thoughts are. How would you tell a friend about Google Analytics? or talking on twitter? Or, being on Google+?
What you have to talk about (content) and how you say it (voice) make up your online identity.
Newcomers often worry that they don't have a voice. Just keep thinking that you are talking to a friend. The more you do, the more your voice is heard, and gets replies, and is shared._ https://goo.gl/6cVrzn
#onlinepresence
Originally shared by Randy Milanovic
Where does the best blog content come from? From you of course!
Last week, Randy Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts (https://goo.gl/ZDt5EU). Of those, less than 10% actually received links and most received very few views. If you’re received either, you are one of the lucky few, and it’s likely your content was pretty darn good.
As many of our clients are aware, one of the cornerstones of our marketing philosophy (http://goo.gl/U7vhsR) is that clients must be in control of their own web presence. Through our regular efforts, we work to help clients create high-calibre sites and shape strategic campaigns, but our clients are ultimately the guiding force behind their own engagement and lead generation efforts.
Without direct involvement, we know that most clients can’t achieve the authenticity and business-building engagement critical for online success.
For that reason, we are discontinuing blog writing as a service immediately
In truth, we never really offered editorial content writing for blogs, but were willing to contract writers in order to help some clients get started. Over time, however, it has become challenging for us to manage writers cost-effectively, while at the same time some clients have been looking at their blogs improperly as content-building projects (for SEO) rather than the relationship generators they should be. In reality, posting blogs without engagement can very quickly lead to lower rankings due to low quality content flags.
Where Does All the Best Blog Content Come From? Well, from you of course.
By eliminating this service, we’re hoping to both streamline our efforts, and encourage our clients (and future clients) to remain involved in their own business building efforts. As such, we encourage you to plan a blog writing schedule (or calendar), get ideas and/or articles from your own internal team, your own daily interactions, or to contract a writer who understands your business and vision directly to draft blogs which you can personalize. (Not everyone was born a writer, but we all have our own experiences and opinions a writer can help us express.)
In other words, we want you to think of your blog as a source of ideas, feedback, and most importantly, discussion, as well as a form of prospect attraction, rather than a search engine optimization task to be checked off a list.
Note that our team will always be happy to guide you with the posting and optimization of your content, as well as the creation and editing of standard web pages, downloadable offers, and other elements of your core marketing content. We’ll always be here to help – we just want to be sure we’re putting our time to best use and encouraging you to direct your own destiny, including your blog posts… and enjoy improving the results that come from doing a great – and personalized – job at it.
Also in this post:
• How to Select a Copywriter
• How to Avoid the Bad Ones
http://goo.gl/q4nmL1
#contentmarketingstrategy #betterwebsites
http://www.kayakonlinemarketing.com/blog/90-of-all-blogs-aren-t-read.-this-is-how-you-join-the-other-10
:-) Only you can be you.
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