Time Stamped Google Q&A Session
Time Stamped Google Q&A Session
I posted this earlier. Now Ammon Johns & Company has supplied convenient time stamps.
#seofornow #google
Originally shared by Ammon Johns & Company
This was a fairly deep discussion, with some very tricky issues touched on, so I'll simply break this down by the major question points.
3:00 Ammon asks, I imagine that there must have been many times where something that seemed like it would be a very reliable and informative signal of quality turned out to be much poorer and more noisy than anticipated. Can you tell us about any one of those?
6:38 Jon asks, We know there is a balance between organic and advertising, but from SEO it seems organic is disappearing, how do you share the landscape? Is organic disappearing behind advertising?
12:56 Bill asks, In the past you've had quality scores influence paid position, but also many patents reference quality scores. Can you tell us what webmasters can do to improve quality scores?
17:43 Ammon asks How much does social feed into search? We know that plusses and likes are not good signals, but what is the benefit to Google of having access to the Twitter firehose?
20:36 Ammon follows-up, Using site:twitter.com shows little results (equal to just a few days worth), is the main value in Twitter in detecting "burstiness" and temporal context change?
23:08 Jon asks, in the past Google often shared what they were targeting with spam, today it seems quieter. Have you fixed all spam, or just not making as many examples? What are unsolved issues you are still fighting?
29:50 Bill asks, Can you tell us how important you see the role of schema and structured data to Google? How much markup should we be using?
32:55 Ammon follows up with, Given that markup for Authorship was only a small proportion of the overall corpus, and abandoned, is structured data markup also going to be a small proportion mainly of value simply to help train machine learning?
35:06 Jon asks, as Mobile increases, and things like Siri and Google Now give one answer, and as you said earlier that the idea of "ten blue links" is in the past, what does 2018 look like?
42:45 Ammon redirects, Sure in the past copyright meant once we published, if others wanted to reuse and repackage our information they paid us. But answer boxes etc are sometimes seen to be taking away advertising money from publishers ...
45:29 Ammon redirects again, well, Google wants this traffic enough to be devising systems to provide those answers, to capture those users...
48:44 Bill asks, I was watching a workshop from the FTC and cross device tracking. It opened up a new avenue of analytics and advertising I wasn't so aware of from the SEO side. You can't turn the mic off on an android device ... you can hear what TV shows I watch and what music I listen to so you could track. Is that the future of connectedness?
54:29 Ammon says, I've been joking in the side chat, but the amount of data Google have, they have made themselves the biggest, fattest target for the NSA, CIA, MI6, and every spy network in the world. Its not that I don't trust Google as much as that I don't trust organisations to not put undue pressure on Google. Until Google can float off into International waters in Carriers filled with datacenters...
56:00 Bill brings us the Google Aware project that was cancelled for being "too invasive".
56:25 Jon asks, bring it back to data, Google Analytics is so widely used, I'm surprised Google say they don't use this data for search quality. Why? Do you just not need it?
1:00:40 Bill asks, I've seen references to a "media consumption history" and how that could influence search results so what videos I'd watched might affect my search results...
https://www.youtube.com/watch?v=pKOwiIYsnis&feature=share
I posted this earlier. Now Ammon Johns & Company has supplied convenient time stamps.
#seofornow #google
Originally shared by Ammon Johns & Company
This was a fairly deep discussion, with some very tricky issues touched on, so I'll simply break this down by the major question points.
3:00 Ammon asks, I imagine that there must have been many times where something that seemed like it would be a very reliable and informative signal of quality turned out to be much poorer and more noisy than anticipated. Can you tell us about any one of those?
6:38 Jon asks, We know there is a balance between organic and advertising, but from SEO it seems organic is disappearing, how do you share the landscape? Is organic disappearing behind advertising?
12:56 Bill asks, In the past you've had quality scores influence paid position, but also many patents reference quality scores. Can you tell us what webmasters can do to improve quality scores?
17:43 Ammon asks How much does social feed into search? We know that plusses and likes are not good signals, but what is the benefit to Google of having access to the Twitter firehose?
20:36 Ammon follows-up, Using site:twitter.com shows little results (equal to just a few days worth), is the main value in Twitter in detecting "burstiness" and temporal context change?
23:08 Jon asks, in the past Google often shared what they were targeting with spam, today it seems quieter. Have you fixed all spam, or just not making as many examples? What are unsolved issues you are still fighting?
29:50 Bill asks, Can you tell us how important you see the role of schema and structured data to Google? How much markup should we be using?
32:55 Ammon follows up with, Given that markup for Authorship was only a small proportion of the overall corpus, and abandoned, is structured data markup also going to be a small proportion mainly of value simply to help train machine learning?
35:06 Jon asks, as Mobile increases, and things like Siri and Google Now give one answer, and as you said earlier that the idea of "ten blue links" is in the past, what does 2018 look like?
42:45 Ammon redirects, Sure in the past copyright meant once we published, if others wanted to reuse and repackage our information they paid us. But answer boxes etc are sometimes seen to be taking away advertising money from publishers ...
45:29 Ammon redirects again, well, Google wants this traffic enough to be devising systems to provide those answers, to capture those users...
48:44 Bill asks, I was watching a workshop from the FTC and cross device tracking. It opened up a new avenue of analytics and advertising I wasn't so aware of from the SEO side. You can't turn the mic off on an android device ... you can hear what TV shows I watch and what music I listen to so you could track. Is that the future of connectedness?
54:29 Ammon says, I've been joking in the side chat, but the amount of data Google have, they have made themselves the biggest, fattest target for the NSA, CIA, MI6, and every spy network in the world. Its not that I don't trust Google as much as that I don't trust organisations to not put undue pressure on Google. Until Google can float off into International waters in Carriers filled with datacenters...
56:00 Bill brings us the Google Aware project that was cancelled for being "too invasive".
56:25 Jon asks, bring it back to data, Google Analytics is so widely used, I'm surprised Google say they don't use this data for search quality. Why? Do you just not need it?
1:00:40 Bill asks, I've seen references to a "media consumption history" and how that could influence search results so what videos I'd watched might affect my search results...
https://www.youtube.com/watch?v=pKOwiIYsnis&feature=share
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