Eli Fennell explains the ground up rebuild of Google+

Eli Fennell explains the ground up rebuild of Google+

#googleplusupdate

Originally shared by Eli Fennell

Why Did They Remove Feature X, Y, Z From the New Google+?

This is a common question, I'm hearing, and I understand the reason why the question is asked. Here's the thing, though: it's a flawed question.

The New Google+ is a complete code rebuild of Google+, but with a different design. In other words, EVERYTHING was 'removed' from the 'old' version in making the new version, or more accurately: little to nothing of the old code survives in the new version. What people are mistakenly thinking is that this was just a UI change, where they've simply changed the appearance of things, but in reality they've rebuilt everything from virtual scratch.

And remember, they were starting with a highly developed product to begin with, not starting out with a brand new product. It's akin to rebuilding Rome from the same general layout of the old one, but giving everything a slightly different design and building everything out of different materials. Given how many moving parts the old G+ had, this is akin to finding a spot for almost every sink and doorknob from the old Rome in the newly rebuilt-from-scratch Rome... and odds are, no one even had an exact map, i.e. it's doubtful any one Googler knows the whole layout of the old G+ by heart or has a precise map of every function, feature, bell and whistle.

The point being, they didn't really 'remove' anything. Instead, they did something almost unprecedented but absolutely necessary in the rapidly changing competitive multiscreen landscape: rebuilt an entire service with tens of millions (maybe hundreds of millions) of users virtually from scratch to help it remain competitive... and presumably, to become a new platform for innovation along the direction of Google+ as 'Interest Network', as opposed to its previous incarnation as a failed Facebook Killer with hints of an Interest Network around the edges.

Incidentally, these same comments apply to Google Photos: they didn't simply take the old Google+ Photos code and split it out into a separate app, they rebuilt the entire code base and design virtually from scratch.

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