Bounce Rate Explained
Bounce Rate Explained
You may have heard David Kutcher talk about interpreting bounce rate but here it all is in black and white. The good, the bad, and the beautiful. A must read to understand what is happening with your web presence.
Don't forget to click the button at the end of the article for the 15 minute consultation. You'll be amazed at how much insight can fit into a short time span.
#seofornow #bouncerate #visitorexperience
Originally shared by David Kutcher
All About That Bounce (Rate)
I'm starting this post by giving out a simple Google Analytics dashboard focused squarely on exploring your site's Bounce Rate metrics: https://www.google.com/analytics/gallery/#posts/search/%3F_.viewId%3Dqlkfq9wpTTSd29WEykUTDg
As a top-level metric, a website's bounce rate is a pretty useless statistic (I explain why in the blog post). But, when you start digging down deep into your metrics, as well as combining it with various segments, the bounce rate can begin to give you greater context into how your users are experiencing your website, and whether there might be areas that you need to improve upon.
Three example scenarios (among many):
You find that first time visitors to your site have a low bounce rate, but returning visitors have a high bounce rate. Why? Perhaps your returning visitors are only coming to see your most recent blog post, nothing else.
Certain landing pages seem to have an above-site-average bounce rate. Why? Maybe that page was of lesser quality, or perhaps didn't do a good job of funneling the visitor to the next step.
Mobile seems to have a much higher bounce rate than Desktop. Why? Your mobile visitors might be searching for content found easily on the first page of your site (like your phone number), OR your mobile template could be so bad that it's turning away visitors.
With this linked dashboard, I'd recommend installing it, but then utilizing different segments as a way of going deeper. Recommended segments might include New vs Returning, Local Traffic vs All, Mobile vs Desktop...
Let me know what interesting observations you find!
http://www.confluentforms.com/2015/10/bounce-rate-analytics.html
You may have heard David Kutcher talk about interpreting bounce rate but here it all is in black and white. The good, the bad, and the beautiful. A must read to understand what is happening with your web presence.
Don't forget to click the button at the end of the article for the 15 minute consultation. You'll be amazed at how much insight can fit into a short time span.
#seofornow #bouncerate #visitorexperience
Originally shared by David Kutcher
All About That Bounce (Rate)
I'm starting this post by giving out a simple Google Analytics dashboard focused squarely on exploring your site's Bounce Rate metrics: https://www.google.com/analytics/gallery/#posts/search/%3F_.viewId%3Dqlkfq9wpTTSd29WEykUTDg
As a top-level metric, a website's bounce rate is a pretty useless statistic (I explain why in the blog post). But, when you start digging down deep into your metrics, as well as combining it with various segments, the bounce rate can begin to give you greater context into how your users are experiencing your website, and whether there might be areas that you need to improve upon.
Three example scenarios (among many):
You find that first time visitors to your site have a low bounce rate, but returning visitors have a high bounce rate. Why? Perhaps your returning visitors are only coming to see your most recent blog post, nothing else.
Certain landing pages seem to have an above-site-average bounce rate. Why? Maybe that page was of lesser quality, or perhaps didn't do a good job of funneling the visitor to the next step.
Mobile seems to have a much higher bounce rate than Desktop. Why? Your mobile visitors might be searching for content found easily on the first page of your site (like your phone number), OR your mobile template could be so bad that it's turning away visitors.
With this linked dashboard, I'd recommend installing it, but then utilizing different segments as a way of going deeper. Recommended segments might include New vs Returning, Local Traffic vs All, Mobile vs Desktop...
Let me know what interesting observations you find!
http://www.confluentforms.com/2015/10/bounce-rate-analytics.html
Carl Turechek Indeed they do. :)
ReplyDeleteCarl Turechek you're not excluding them?
ReplyDeleteCarl Turechek check the box...
ReplyDeleteBot Filtering
☑ Exclude all hits from known bots and spiders
Carl Turechek those are all via Universal, I'm also not a fan of Tag Manager... I prefer to have control.
ReplyDeleteCarl Turechek filters? DSL? you self-host out of your home?
ReplyDeleteCarl Turechek tag manager is really meant (IMO) for marketing managers that don't want to bother (or can't bother) their website administrators. They can have the Tag Manager code installed, but then do all of the tweaking through the Tag Manager interface while leaving the website code alone.
ReplyDelete