Super big thank you to Oleg Moskalensky for his recommendation.
Super big thank you to Oleg Moskalensky for his recommendation.
Google’s Take on Expert vs. Regular Content
http://goo.gl/2fCMmR
_
Five Traits of the Expert Content Writer
The expert content writer is a rare bird.
While content writers are everywhere nowadays, there are not many that can call themselves true experts on a topic. When you hire an expert, though, you gain immediate access to a few very important things.
1. Expert content writers can anticipate reader questions
The entire purpose of content is to offer information and value to readers, so it’s important to be able to write informative content that doesn’t leave readers unsatisfied. An expert content writer can do this. Great writers know how to anticipate a reader’s question and answer it before the reader has a chance to ask it.
A great example of this is an IT guy who works as a copywriter for an IT brand. This writer knows the industry, understands what readers want, and knows how to deliver quality answers to their questions. The same couldn’t be said for a copywriter with no experience in IT.
2. Expert content writers can find and use data
Strong writing, like the type necessary for high-quality advice and information pages, requires references to authoritative data. Expert writers know where to locate this data and how to use it in their writing. This helps encourage reader confidence and make content more authoritative and reliable, for both readers and search engines.
3. Expert writers enlighten your readers
Expert writers know how to break content into chunks that allow readers to digest it, internalize it, and walk away having learned something. This is a truly indispensable skill. While good writing requires many things, all the pretty prose in the world isn’t worth much if a reader doesn’t “Get it.”
4. Expert writers know how to focus
On the topic at hand, on the industry, on the goal of the content: focus is important and if your content doesn’t have it, it’s going to derail quickly. Focused content allows readers to fully absorb a topic without having to take 27 “Detours” to get to the end point. This results in increased value and usefulness for the reader.
5. Expert writers know how to be unique
Twenty-seven million pieces of content are shared every day on the Web, which means your content needs to address interesting topics in valuable ways if it’s going to stand out. Expert writers can help ensure that your high-level topic is authoritative, factual, updated, and unique in order to help it stand out from the crowd and gain prominence in your industry.
Expert Content vs. Expert Authors
One important distinction to make here is that expert authors lead to expert content. What I mean by this is that Google cares far more about the content than they do the initials after the author’s name. This is especially relevant since most companies never even list an author name above their content. What Google wants from expert content, though, and the reason that expert content needs to be written by expert writers is that this is the content that truly answers readers’ questions.
By hiring expert writers, your company ensures that your content is doing all of the things great content should do. Namely, addressing the question at hand, providing actionable advice, and helping link the reader to additional information. This is much more likely in expert-written content than it is in content written by laypeople._
#contentcreation #contentwriter
Originally shared by Oleg Moskalensky
You can chance writing your own content or, if you're serious about the quality of your content - you hire a pro, like Zara Altair.
http://www.sitepronews.com/2016/01/25/googles-take-on-expert-vs-regular-content/
Google’s Take on Expert vs. Regular Content
http://goo.gl/2fCMmR
_
Five Traits of the Expert Content Writer
The expert content writer is a rare bird.
While content writers are everywhere nowadays, there are not many that can call themselves true experts on a topic. When you hire an expert, though, you gain immediate access to a few very important things.
1. Expert content writers can anticipate reader questions
The entire purpose of content is to offer information and value to readers, so it’s important to be able to write informative content that doesn’t leave readers unsatisfied. An expert content writer can do this. Great writers know how to anticipate a reader’s question and answer it before the reader has a chance to ask it.
A great example of this is an IT guy who works as a copywriter for an IT brand. This writer knows the industry, understands what readers want, and knows how to deliver quality answers to their questions. The same couldn’t be said for a copywriter with no experience in IT.
2. Expert content writers can find and use data
Strong writing, like the type necessary for high-quality advice and information pages, requires references to authoritative data. Expert writers know where to locate this data and how to use it in their writing. This helps encourage reader confidence and make content more authoritative and reliable, for both readers and search engines.
3. Expert writers enlighten your readers
Expert writers know how to break content into chunks that allow readers to digest it, internalize it, and walk away having learned something. This is a truly indispensable skill. While good writing requires many things, all the pretty prose in the world isn’t worth much if a reader doesn’t “Get it.”
4. Expert writers know how to focus
On the topic at hand, on the industry, on the goal of the content: focus is important and if your content doesn’t have it, it’s going to derail quickly. Focused content allows readers to fully absorb a topic without having to take 27 “Detours” to get to the end point. This results in increased value and usefulness for the reader.
5. Expert writers know how to be unique
Twenty-seven million pieces of content are shared every day on the Web, which means your content needs to address interesting topics in valuable ways if it’s going to stand out. Expert writers can help ensure that your high-level topic is authoritative, factual, updated, and unique in order to help it stand out from the crowd and gain prominence in your industry.
Expert Content vs. Expert Authors
One important distinction to make here is that expert authors lead to expert content. What I mean by this is that Google cares far more about the content than they do the initials after the author’s name. This is especially relevant since most companies never even list an author name above their content. What Google wants from expert content, though, and the reason that expert content needs to be written by expert writers is that this is the content that truly answers readers’ questions.
By hiring expert writers, your company ensures that your content is doing all of the things great content should do. Namely, addressing the question at hand, providing actionable advice, and helping link the reader to additional information. This is much more likely in expert-written content than it is in content written by laypeople._
#contentcreation #contentwriter
Originally shared by Oleg Moskalensky
You can chance writing your own content or, if you're serious about the quality of your content - you hire a pro, like Zara Altair.
http://www.sitepronews.com/2016/01/25/googles-take-on-expert-vs-regular-content/
Super big welcome, Zara Altair, don't mention it.
ReplyDeleteOleg Moskalensky Big smiles here. :)
ReplyDelete