Actionable Intelligence
Actionable Intelligence
Getting data is not enough. Learn how to use data from Google Analytics to take action to refine your content and respond to your viewers.
Great post from David Kutcher
Originally shared by David Kutcher
The purpose of your content is not to feed the content beast or the empty space in your website, but to reach, connect and convert your target audiences to your business
As content marketing and intent-driven micro-moments evolve, defining your organization's Buyer Personas and then strategically creating content that is aligned with one or more of those Personas provides a path towards the most effective content.
The main reasons for this strategy are that
- you can create content that is written for specific audiences, tailored for them and their situation
- highly tailored content will perform much stronger with the target audience than generic content as you speak their language to their needs
- you can evaluate how you are connecting, satisfying, and converting individual personas, and compare them to other personas or the site average
Once you're using Personas for your content creation, the next step is seeing how the Personas perform and gaining actionable intelligence from those metrics. To see how your Buyer Personas are performing in Google Analytics we're going to use a little-discussed featured called Content Groupings to get us there.
Keep reading to learn more about measuring your content effectiveness through Buyer Personas and Content Grouping in Google Analytics : http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
H/T: Stephan Hovnanian, Bruce Clay, Inc., Tony Zambito
http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
Getting data is not enough. Learn how to use data from Google Analytics to take action to refine your content and respond to your viewers.
Great post from David Kutcher
Originally shared by David Kutcher
The purpose of your content is not to feed the content beast or the empty space in your website, but to reach, connect and convert your target audiences to your business
As content marketing and intent-driven micro-moments evolve, defining your organization's Buyer Personas and then strategically creating content that is aligned with one or more of those Personas provides a path towards the most effective content.
The main reasons for this strategy are that
- you can create content that is written for specific audiences, tailored for them and their situation
- highly tailored content will perform much stronger with the target audience than generic content as you speak their language to their needs
- you can evaluate how you are connecting, satisfying, and converting individual personas, and compare them to other personas or the site average
Once you're using Personas for your content creation, the next step is seeing how the Personas perform and gaining actionable intelligence from those metrics. To see how your Buyer Personas are performing in Google Analytics we're going to use a little-discussed featured called Content Groupings to get us there.
Keep reading to learn more about measuring your content effectiveness through Buyer Personas and Content Grouping in Google Analytics : http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
H/T: Stephan Hovnanian, Bruce Clay, Inc., Tony Zambito
http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
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