Keyword & Concept One-Two Punch
Keyword & Concept One-Two Punch
Rand Fishkin suggests the best of two worlds.
#seofornow #keywordresearch
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
Rand Fishkin suggests the best of two worlds.
#seofornow #keywordresearch
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
Best of both worlds Zara Altair I like to perceive keywords as search queries these days as that angle encompasses the user's viewpoint as well as the marketers and additionally covers the onging expansion of words to phrases.
ReplyDeleteIntelligent semantic search algorithms such as Google see these as entities or concepts, especially if their patents are to be believed.
And now these queries are becoming far more conversational with the ever increasing use of mobile computing yet in the end they virtually remain the mirror image of keyword optimisation.
It we retain the thought that they are search queries the expansion of topical optimisation becomes far more natural rather than being at odds with one another.