Big Data, You (Your Business), & Marketing
Big Data, You (Your Business), & Marketing
How Semantic Search Works: Lesson 3 from David Amerland
One of the first conversations I have with new clients is how they are different from their competitors. It doesn't matter if they unclog drains, write books, or offer upscale travel services. They have already given me a list of their competitors. We have this conversation because every piece of content needs to convey the unique sense of the business and be aligned with that core sense of the business.
Without that sense of differentiation, how the business serves clients, veracity will not come through. The business is likely to sound just like all the competitors.
This is a short, but powerful read.
_The only way to achieve that is if you have the kind of marketing strategy in place that, in the mind of your audience, answers these questions in a definitive way:
Who you are
Why you are
Why you matter to them
It might sound simple but it isn’t. Solve it however and most other things begin to take care of themselves._
#seofornow #veracity
http://davidamerland.com/seo-tips/1074-semantic-search-and-big-data.html
How Semantic Search Works: Lesson 3 from David Amerland
One of the first conversations I have with new clients is how they are different from their competitors. It doesn't matter if they unclog drains, write books, or offer upscale travel services. They have already given me a list of their competitors. We have this conversation because every piece of content needs to convey the unique sense of the business and be aligned with that core sense of the business.
Without that sense of differentiation, how the business serves clients, veracity will not come through. The business is likely to sound just like all the competitors.
This is a short, but powerful read.
_The only way to achieve that is if you have the kind of marketing strategy in place that, in the mind of your audience, answers these questions in a definitive way:
Who you are
Why you are
Why you matter to them
It might sound simple but it isn’t. Solve it however and most other things begin to take care of themselves._
#seofornow #veracity
http://davidamerland.com/seo-tips/1074-semantic-search-and-big-data.html
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