Bounce Rate Conundrum
Bounce Rate Conundrum
Did you miss David Kutcher's article on bounce rate? Here's an opportunity to revisit.
#seofornow
Originally shared by David Kutcher
Misunderstanding of the Bounce Rate in Google Analytics runs deep
In today's post by Barry Schwartz on Search Engine Roundtable he tackles the conflation by many regarding a high(er) bounce rate on your website and a drop in Google SERP rankings.
I say conflation because, in some cases, it "sort of" is related, but it also is not. And I tackle this in my LONG blog post dissecting the Bounce Rate and what it means (http://www.confluentforms.com/2015/10/bounce-rate-analytics.html)
- - - (from the post) - - -
Lots of advice sites will tell you that a bounce and your bounce rate will affect your website's position in the search engine results page rankings, and that "lowering your bounce rate will improve your position in the Google SERP". This is not entirely true.
As mentioned earlier, there is a something called the pogostick effect or Long Click that might be a ranking factor for Google.
The pogostick effect can be defined as
“going back and forth from a search engine results page (SERP) to individual search result destination sites. The behavior may indicate poor search results since the user hasn’t been satisfied by one or more of the SERP results”
This behavior, which can often (but not always) be attributed to a bounce, can have a negative effect on your search engine rankings for specific pages and queries, indicating to the algorithm that your page was not a good result to show in that instance. Even when not a bounce, but a "Long Click" vs a "Short Click", can often provide Google with similar information.
In short, what this means is that if a person runs a Google Search, clicks through one of the links to go to your website, then "bounces" back to the search engine result page, that Google is tracking that "pogostick" behavior.
Your duty in these cases is to understand why pages, and visitors arriving from a search engine query, have high or low bounce rates, and to focus on and optimize your page(s) for the inbound traffic that will capture the highest quality queries which we discuss in "Intent, Capture and Conversions".
Keep in mind: this pogostick behavior as a ranking factor only applies to visits originating from search engine queries! The traffic to your website that is not originating from a search page, and impacting the bounce rate of your site in its entirely of traffic, is not a factor. The only traffic that potentially has any effect on your search engine rankings is traffic that originated from a search engine results page.
Please read the entire post here: http://www.confluentforms.com/2015/10/bounce-rate-analytics.html
https://www.seroundtable.com/bounce-rates-impact-google-rankings-21840.html
Did you miss David Kutcher's article on bounce rate? Here's an opportunity to revisit.
#seofornow
Originally shared by David Kutcher
Misunderstanding of the Bounce Rate in Google Analytics runs deep
In today's post by Barry Schwartz on Search Engine Roundtable he tackles the conflation by many regarding a high(er) bounce rate on your website and a drop in Google SERP rankings.
I say conflation because, in some cases, it "sort of" is related, but it also is not. And I tackle this in my LONG blog post dissecting the Bounce Rate and what it means (http://www.confluentforms.com/2015/10/bounce-rate-analytics.html)
- - - (from the post) - - -
Lots of advice sites will tell you that a bounce and your bounce rate will affect your website's position in the search engine results page rankings, and that "lowering your bounce rate will improve your position in the Google SERP". This is not entirely true.
As mentioned earlier, there is a something called the pogostick effect or Long Click that might be a ranking factor for Google.
The pogostick effect can be defined as
“going back and forth from a search engine results page (SERP) to individual search result destination sites. The behavior may indicate poor search results since the user hasn’t been satisfied by one or more of the SERP results”
This behavior, which can often (but not always) be attributed to a bounce, can have a negative effect on your search engine rankings for specific pages and queries, indicating to the algorithm that your page was not a good result to show in that instance. Even when not a bounce, but a "Long Click" vs a "Short Click", can often provide Google with similar information.
In short, what this means is that if a person runs a Google Search, clicks through one of the links to go to your website, then "bounces" back to the search engine result page, that Google is tracking that "pogostick" behavior.
Your duty in these cases is to understand why pages, and visitors arriving from a search engine query, have high or low bounce rates, and to focus on and optimize your page(s) for the inbound traffic that will capture the highest quality queries which we discuss in "Intent, Capture and Conversions".
Keep in mind: this pogostick behavior as a ranking factor only applies to visits originating from search engine queries! The traffic to your website that is not originating from a search page, and impacting the bounce rate of your site in its entirely of traffic, is not a factor. The only traffic that potentially has any effect on your search engine rankings is traffic that originated from a search engine results page.
Please read the entire post here: http://www.confluentforms.com/2015/10/bounce-rate-analytics.html
https://www.seroundtable.com/bounce-rates-impact-google-rankings-21840.html
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