What do Customers Want from Your Website?
What do Customers Want from Your Website?
Randy Milanovic on the basics of website needs of potential customers.
Originally shared by Randy Milanovic
Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google ranking.
But, that’s not the same as saying small and local businesses don’t need websites at all. In fact, even the tiniest company should probably have some kind of professional web presence.
It’s just good old common sense. Potential buyers do everything on the web these days, and you want them to be able to find you there. That was reinforced in a recent survey conducted by BrightLocal, a business directory and review site in the UK ( https://goo.gl/TpIZyC ) .
I'd like to highlight a few things that stood out right away with regards to attracting local customers from the web….
https://www.kayakonlinemarketing.com/blog/what-do-local-buyers-want-from-your-website
#localbusiness
https://www.kayakonlinemarketing.com/blog/what-do-local-buyers-want-from-your-website
Randy Milanovic on the basics of website needs of potential customers.
Originally shared by Randy Milanovic
Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google ranking.
But, that’s not the same as saying small and local businesses don’t need websites at all. In fact, even the tiniest company should probably have some kind of professional web presence.
It’s just good old common sense. Potential buyers do everything on the web these days, and you want them to be able to find you there. That was reinforced in a recent survey conducted by BrightLocal, a business directory and review site in the UK ( https://goo.gl/TpIZyC ) .
I'd like to highlight a few things that stood out right away with regards to attracting local customers from the web….
https://www.kayakonlinemarketing.com/blog/what-do-local-buyers-want-from-your-website
#localbusiness
https://www.kayakonlinemarketing.com/blog/what-do-local-buyers-want-from-your-website
Many thanks for the share Zara Altair
ReplyDeleteRandy Milanovic Worthy.
ReplyDeleteAs always, succinct and spot on. :)
Much appreciated!
ReplyDeleteAdel Brown Worth passing along! Thanks.
ReplyDeleteAbsolutely, Zara Altair. The site is for the visitors!
ReplyDeleteOn a more granular level ...
I'm curious about alternatives to contact forms, especially for out-of-the-box sites. Most provide a form as the default.
Adding a mailto: link works but it's an invitation to address scrapers. Is that just the price? (Sort of like knowing your business's beautiful glass front door is inviting but can be shattered by thieves?) Randy Milanovic, Zara Altair, any thoughts? Suggestions?
Adel Brown The site is a welcome to visitors otherwise why have it. :) I like the Kayak way, buttons that link, and everything on the footer. https://www.kayakonlinemarketing.com/
ReplyDeleteWhat do you do now?
Hah! Exactly. And articles like this help local biz owners step into another point of view, which otherwise can be difficult because they're already working w/ two "identities" -- many small business owners are the business.
ReplyDeleteMaybe we're looking at different things, Zara Altair. I'm seeing a contact form on the Kayak site. https://www.kayakonlinemarketing.com/contact-kayak
I encourage the people I work with to go ahead w/ both -- a form and a mailto: link. Many people like a record of what they've sent.
I do my best NEVER to include a public email - mostly because of bots and scrapers, but also because it's the weakest contact method (anti-virus can block unknowns). Rather, include a phone number (toll-free if possible) and contact form (swap out the 'message' box for a drop down of your most common inquiry topics.)
ReplyDeleteAdel Brown Aha! We were looking a different things.
ReplyDeleteAgree any way that potential customers can contact is good. The form is for the seriously inclined.
As for "two identities" I encourage those folks to be one identity in several places in the way that a Google+ profile amplifies the person behind the Google+ business. Those identities are no longer separate. Bringing them into alignment helps "find" the people that resonate best.
Thanks, Randy Milanovic! Appreciate taking the time to offer even more expertise. And, Zara Altair, appreciate your words about bringing identities into alignment -- overcoming (if that's the right word) the often inherent dissonance. (Sort of like mind and body ... there is no mind; there is no body ... there's a body-mind.)
ReplyDeleteWhile a contact form is a typical go-to contact method, I've a tendency to filter tire-kickers by asking for things that only genuinely interested leads may want to give.
ReplyDeleteExample: https://www.kayakonlinemarketing.com/strategic-website-design
ReplyDelete