Concept vs. Facts for Content Creation
Concept vs. Facts for Content Creation
Facts are easy.
Why you may not need or want a subject "expert" to write your content.
A skilled and practiced writer knows how to use language to speak to your targeted audience and how to engage their emotions.
A skilled and practiced writer know how to differentiate your business from your competitors.
Via Teodora Petkova
Originally shared by Teodora Petkova
Content thinking
"When it comes to business (and, when you get down to it, most content is about business), knowing the facts is less important than being able to explain how they all fit together and why it even matters. It comes back to understanding both your audience and your purpose."
http://www.pattipodnar.com/might-not-want-hire-writer-whos-subject-matter-expert/
Facts are easy.
Why you may not need or want a subject "expert" to write your content.
A skilled and practiced writer knows how to use language to speak to your targeted audience and how to engage their emotions.
A skilled and practiced writer know how to differentiate your business from your competitors.
Via Teodora Petkova
Originally shared by Teodora Petkova
Content thinking
"When it comes to business (and, when you get down to it, most content is about business), knowing the facts is less important than being able to explain how they all fit together and why it even matters. It comes back to understanding both your audience and your purpose."
http://www.pattipodnar.com/might-not-want-hire-writer-whos-subject-matter-expert/
Well if you have a Conceptual Intelligence Search Engine they are a little easier to find Teodora Petkova ';D)
ReplyDeleteAgreed Zara Altair. If you're a writer, you can write about anything. ;)
ReplyDeleteIblis Bane Yes. It's so true. This evening I was just approved for a ghostwriting book project because my writing samples were so diverse. :)
ReplyDeleteCongrats. :D
ReplyDeleteIblis Bane Thanks!
ReplyDeleteAs a copyeditor, I had to learn how to "not know" facts and definitions – especially in my favorite/specialty areas.
ReplyDeleteOne of the best compliments I received was after 8 years with a national conservation magazine. I was pointing out an instance of what Dan and Chip Heath call the curse of knowledge. The managing editor, who had worked with the writer, phoned me and said, "I hope you take this as a compliment because I mean it as one. And I'm truly curious: How after all this time working with this subject matter do you stay obtuse?"
Adel Brown I don't understand. Why would you want to be obtuse? Why would an editor want to remain obtuse? Is there a new definition of which I am not aware?
ReplyDeleteZara Altair, I don't want to be obtuse.
ReplyDeleteAs noted, he apologized in advance for his poor word choice, telling me he meant it as a compliment -- that as a copyeditor I had an uncanny ability to be an "assume nothing" safety net for him and authors, despite having worked for the monthly conservation publication for 8+ years.
I meant for it to be a warm and humorous post, paralleling #4 in the article: "Sometimes, Ignorance Is Bliss."
Maybe I need a copyeditor of my own to warn me when I'm missing the mark: what I assume to be funny isn't translating as humorous. : )
Adel Brown Aha! Now I understand. :)
ReplyDeleteAdel Brown I agree. Understanding that others are at a different point of understanding is paramount when it comes to writing, especially when it comes to a wider audience.
ReplyDeleteI was fortunate enough to hear that book (on Audible) and have been reminded several times since about the infamous curse of knowledge.
It doesn't mean that you can't progressively lead them to that knowledge. It's more about intentionally creating a path for anyone, at any stage of understanding, to that knowledge.
#assumenothing #curseofknowledge #surmisingistheproblem
Peter Hatherley I like intentionally creating a path.
ReplyDeleteHey nice people. Love the conversation here. Adel Brown escaping the curse of knowledge is challenging. My favourite tool for making people understand "complex" things from outside the domain the are well versed in is the metaphor :) Zara Altair what's yours? :)
ReplyDeletePeter Hatherley breadcurmbs gnosiscrumbs
ReplyDeleteTeodora Petkova Yes, metaphor is my favorite tool as well.
ReplyDeleteTeodora Petkova #gnosiscrumbs Brilliant.
ReplyDelete