Context and the Brain
Context and the Brain
Search and context..
The reason search and the human brain work so similarly lies in the obvious: they both have to deal with the same issues: The understanding of new concepts. Meaning arising from context. Infinite storage of concepts in a finite space. An economy in energy by selecting what is worth remembering and what is not. Except search engines do scale and speed way better and human brains do comprehension way better.
Writing for human comprehension puts ideas in context for search.
#seofornow #brain
Originally shared by David Amerland
Context Key to Defining Entities
But you probably knew that already? After all entities are created by mapping attributes and attributes only surface through contextual connections, right? These little complexities of semantic search which so impact on marketing have countenance in the world of neuroscience as well. After all, the brain does use a "continuous semantic space" to provide us with infinite storage capacity in a finite medium.
So, when you read that "Jeremy Manning and Kenneth Norman have been doing wonderful work on memory for years, and in a remarkably cunning experiment, they provide evidence that we forget things by discarding the mental context within which those memories were first learned." it should come as no surprise to learn that context is the scaffolding through which meaning emerges (for concepts) and, as a result of that, memory. The thing is that's for brains rather than search engines but search engines work this way as well.
Check it out and do follow the links to the study. Happy Tuesday! :)
http://www.theguardian.com/commentisfree/2016/may/09/delete-bad-memories-forget
Search and context..
The reason search and the human brain work so similarly lies in the obvious: they both have to deal with the same issues: The understanding of new concepts. Meaning arising from context. Infinite storage of concepts in a finite space. An economy in energy by selecting what is worth remembering and what is not. Except search engines do scale and speed way better and human brains do comprehension way better.
Writing for human comprehension puts ideas in context for search.
#seofornow #brain
Originally shared by David Amerland
Context Key to Defining Entities
But you probably knew that already? After all entities are created by mapping attributes and attributes only surface through contextual connections, right? These little complexities of semantic search which so impact on marketing have countenance in the world of neuroscience as well. After all, the brain does use a "continuous semantic space" to provide us with infinite storage capacity in a finite medium.
So, when you read that "Jeremy Manning and Kenneth Norman have been doing wonderful work on memory for years, and in a remarkably cunning experiment, they provide evidence that we forget things by discarding the mental context within which those memories were first learned." it should come as no surprise to learn that context is the scaffolding through which meaning emerges (for concepts) and, as a result of that, memory. The thing is that's for brains rather than search engines but search engines work this way as well.
Check it out and do follow the links to the study. Happy Tuesday! :)
http://www.theguardian.com/commentisfree/2016/may/09/delete-bad-memories-forget
I like that intro Zara Altair
ReplyDeleteRon Serina Thank you. I'm always just a bit intimidated to attempt to frame David Amerland's thoughts. :) You know he says it better. :)
ReplyDeleteZara Altair
ReplyDeleteIt keeps him on his toes :)) so you're actually making it better for all of us.