What if your clientele is not local?
What if your clientele is not local?
I have clients from all over the world. Last week my first local client got it touch, not because of search but through personal acquaintance.
I have a special service for non-native English speakers writing for the web in English. I edit their French or Chinese or Greek English into readable English language. Non of these clients are local.
If you look for clients outside of your direct local environment be aware of the way search is currently slanting toward local SERP results.
Randy Milanovic addresses the issue of reaching clients outside of your local sphere in the current search environment.
This first of a two-part series points at the current situation and suggests steps you can take to counter the "localization" results.
#SERP #seofornow
Originally shared by Randy Milanovic
Beginning with their dedicated Mobile #algo last fall, Google has been making an ever so concerted effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – and partly as a result of mobile integration, which leads searchers to look for products and services while they are “on the go.”
However, there is a downside to this type of algorithm shift. And, these drawbacks can have big consequences for marketers and consumers alike.
Throughout the globe, lots of small and mid-sized marketers are watching their niche dominance on search disappear simply because they don’t have a network of bricks and mortar local offices or they aren’t massive enough to escape the gravity of local search.
The reality of owning local search (at a cost to non-local) is that you’re playing in a much smaller pond and that’s equal to having hundreds or thousands of potential opportunities disappear overnight.
Sure that’s less than ideal for us borderless businesses but it’s also less than ideal for searchers if it means they’re not being matched with their best solution regardless of location… because the reality for many businesses is that location doesn’t in fact matter at all.
Read the full post now.... there's a lot more in it than what I've posted here...
(Please post or up-vote on inbound.org if you can.)
Curious to get Rand Fishkin and David Amerland's insights on this topic.
https://www.kayakonlinemarketing.com/blog/search-localization-changes-everything
I have clients from all over the world. Last week my first local client got it touch, not because of search but through personal acquaintance.
I have a special service for non-native English speakers writing for the web in English. I edit their French or Chinese or Greek English into readable English language. Non of these clients are local.
If you look for clients outside of your direct local environment be aware of the way search is currently slanting toward local SERP results.
Randy Milanovic addresses the issue of reaching clients outside of your local sphere in the current search environment.
This first of a two-part series points at the current situation and suggests steps you can take to counter the "localization" results.
#SERP #seofornow
Originally shared by Randy Milanovic
Beginning with their dedicated Mobile #algo last fall, Google has been making an ever so concerted effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – and partly as a result of mobile integration, which leads searchers to look for products and services while they are “on the go.”
However, there is a downside to this type of algorithm shift. And, these drawbacks can have big consequences for marketers and consumers alike.
Throughout the globe, lots of small and mid-sized marketers are watching their niche dominance on search disappear simply because they don’t have a network of bricks and mortar local offices or they aren’t massive enough to escape the gravity of local search.
The reality of owning local search (at a cost to non-local) is that you’re playing in a much smaller pond and that’s equal to having hundreds or thousands of potential opportunities disappear overnight.
Sure that’s less than ideal for us borderless businesses but it’s also less than ideal for searchers if it means they’re not being matched with their best solution regardless of location… because the reality for many businesses is that location doesn’t in fact matter at all.
Read the full post now.... there's a lot more in it than what I've posted here...
(Please post or up-vote on inbound.org if you can.)
Curious to get Rand Fishkin and David Amerland's insights on this topic.
https://www.kayakonlinemarketing.com/blog/search-localization-changes-everything
Thank you Zara Altair - wonderful intro.
ReplyDeleteRandy Milanovic Love your ever so gentlemanly way of addressing the issue.
ReplyDeleteLooking for change soon. :)
Lulling you... rant coming ;-)
ReplyDeleteRandy Milanovic I'm ready. Armed with Plus Ones. :)
ReplyDelete+1+1+1+1 ratatatat
ReplyDeleteRandy Milanovic Yes. :)
ReplyDelete