A rose by any other name...

A rose by any other name...
Or perhaps not, as Peter Hatherley explains in his examination of BREXIT as a brand.
The power of words cannot be underestimated. Brit Exit inside the brand name. In this case, advertising wins and politicians lose.

More importantly for business, #CISE   offers a BrandCheck that provides business with the associated concepts around the business. Check it out.

#brandname   #branding   #textualcontext   #brexit  

Originally shared by Peter Hatherley

Brit Exit - What's in a Brand
Brexit is the most poignant example of a brand gone mad.

The two main words that immediately appear as integral parts of this branding are
• Brit • Exit

Usually these subtle word splits are hidden well beneath the surface but in this case they're almost right in your face. So how would anyone in their right mind expect a different result?

Most people outside of the advertising industry tend to be unaware of the subconscious effects behind a brand and usuallly most advertisers consider the unconscious impacts far more carefully. So what happened here?

One thing's for sure there's no stay built into Brexit so if it was an option, which it was, where is it offered in the branding?

Was it intentional? If it was, it was a clever ploy and even though the ones who opposed it were falling asleep at the wheel when it surfaced they were fully asleep when they believed the false flags that the late polling offered.

Never in the field of Advertising has any one incident clearly given notice that top-level marketers can, either intentionally or unintentionally, hide outcomes in their brands.

Even the Novopay fiasco here in New Zealand which ended up with our teachers getting no pay for months on end, pales in insignificance. See: https://goo.gl/qZ7B52

Marketers rule the world not governments as was seen at the Battle of Brexit it was the politicians that resigned. The marketers won because, unintentionally or not, they effectively slipped one past the goalie but even then I'm pretty sure they didn't envisage the 'effect' that the 'cause' engendered.

Trusting your brand to perform as you'd expect is a vital part of business however big you are.

So if you've got a brand or just thinking of one make sure that the subconscious undertones aren't like a gun pointed at your own foot. If the big players can get it so wrong how much more likely will the smaller players.

CISE BrandCheck
Save the hassle of trying to work it out by yourself and missing the more subtle elements. BrandCheck slices and dices every possible connection in a hierarchical report that reveals any hidden subconscious influences. Check it out today. http://goo.gl/eVKyJj

#causeandeffect #subconsciousbranding