Brain Science and Websites with Andy Crestodina
Brain Science and Websites with Andy Crestodina
From WebPromoExpert
Emotional response is powerful. What can you do to increase the power of your website?
Thanks to the speed note-taking skills of Randy Milanovic
ANDY'S TOP TIPS:
1) Use numbers (they stand out from letters on a page),
2) Odd numbers = 20% more clicks,
3) Serial position effect - make first and last as the best tips,
4) say "In conclusion",
5) short words (higher comprehension - no-one feels dumb that way - even preferred by PhDs),
6) emotions get shared (Anxiety, Anger, Awe) check out the Emotional Value Title Analyzer,
7) people scan ... keep it simple smarty (0-28% of the words on a page are read),
8) people love white space,
9) use interesting meaningful imagery - pictures improve memory... try one image per screen when scrolling,
10) colour hierarchy is at the core of website colour theory, use colour to interrupt the pattern and direct the eye,
11) social connect icons are exit links (put them in the footer),
12) use faces and headlines, 13) people look the direction the face is looking,
14) font choices can equal believability, 15) check out Wikipedia... for resources.
#webdesign #contentmarketing #contentstrategy
https://youtu.be/E-vUhEgdl14
From WebPromoExpert
Emotional response is powerful. What can you do to increase the power of your website?
Thanks to the speed note-taking skills of Randy Milanovic
ANDY'S TOP TIPS:
1) Use numbers (they stand out from letters on a page),
2) Odd numbers = 20% more clicks,
3) Serial position effect - make first and last as the best tips,
4) say "In conclusion",
5) short words (higher comprehension - no-one feels dumb that way - even preferred by PhDs),
6) emotions get shared (Anxiety, Anger, Awe) check out the Emotional Value Title Analyzer,
7) people scan ... keep it simple smarty (0-28% of the words on a page are read),
8) people love white space,
9) use interesting meaningful imagery - pictures improve memory... try one image per screen when scrolling,
10) colour hierarchy is at the core of website colour theory, use colour to interrupt the pattern and direct the eye,
11) social connect icons are exit links (put them in the footer),
12) use faces and headlines, 13) people look the direction the face is looking,
14) font choices can equal believability, 15) check out Wikipedia... for resources.
#webdesign #contentmarketing #contentstrategy
https://youtu.be/E-vUhEgdl14
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