Google Calling

Google Calling
Wise words from KAYAK Online Marketing on how to respond when it seems that Google has taken an interest in your business.

#localsearch   #localbusiness   #googlemybusiness  

Originally shared by KAYAK Online Marketing

When Google Calls You, It’s Almost Always a Sales Call

A lot of business owners don’t realize this, but Google makes a lot of outbound sales calls, so you’re likely to get one eventually. This is particularly true if you use AdWords, or if you have in the past.

Typically, the rep will say (to you or your voicemail) that they are calling to help you optimize your account, or help you get more from it. They might use words like “account set up or campaign optimization.” What they mean by that is to have you increase your budget, target more keywords, in order to draw more website traffic.

These sound like really good things, and they can be, but in reality they are geared to help Google’s bottom line just as much as yours.

I’ll explain why in just a moment, but for now let me just point out that the calls Google makes to you are about sales prospecting, not optimization. And that’s assuming they even come from Google in the first place.


https://www.kayakonlinemarketing.com/blog/what-should-you-do-when-google-calls

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