Personal Branding

Personal Branding
Encore!
Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be on your way to becoming the go-to person in your industry on a niche. It’s as simple as that.
— Omi Sido 

Thanks to Adel Brown for lifting the quote.

#seofornow   #personalbranding  

Originally shared by Omi Sido

Semrush Tea Time with Omi Sido - Personal Branding

1. What’s personal branding and why it’s become ‘a thing’?

In short, my understanding of personal branding is a storytelling.

Consistent storytelling.

I would like to start with a story. First, there was darkness. There was nothing. Then somebody created the Internet. And then Social Media. The idea about branding has long been connected to companies only, but nowadays almost every single person on planet Earth has a personal brand because of the Internet and Social Media.

The question is no longer IF you have a personal brand, but rather do you want to cultivate it or let it be defined by others.

Before continuing there something I need to make crystal clear.

Personal branding is the process of establishing a connection between you and an area of expertise.

Not you and things you may be interested in but an area of expertise. For example, my personal brand would be talking about Omi the SEO professional and not Omi the Chelsea football fan. By all means, I would not hide my sympathy towards this football club. I may write an article about keyword research and use Chelsea as an example and also mention that I am a big Chelsea fan. But I would try and steer people towards Omi the SEO rather than my love for football.

Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be on your way to becoming the go-to person in your industry on a niche. It’s as simple as that.
Personal branding is not about you as an individual only but rather it’s about you and your area of expertise.

You shouldn’t hide things that you like or that you do normally in your day-to-day life. For example, I love cooking. So I would be talking a lot about cooking online. But I want people to know that I am an SEO professional and not a chef.

Sergey: So let’s say I am just getting into marketing and I am starting from zero. Maybe in the past, I have participated in social media activities and I had some social media exposure. But I don’t’ want all that to be associated with my personal brand. So Omi tell me:what are some personal branding no-no’s that I should be aware of and I should not do when I start building my personal branding?

2. What are some personal branding no-no’s that I should be aware of and I should not do when I start building my personal branding?

Let’s me start first with the things you should be doing (we can always look at those things from the other way – things you shouldn’t be doing).

The place to start is: Determine your area of expertise. So a no-no thing should be going into building your personal brand not knowing what you are. Not to be confused with what you are in general. I am only talking about your area of expertise.

The second stage would be auditing your current and past online presence. Knowing your online persona is of vital importance.
So a no-no thing would be going into a personal brand building without considering your digital footprint.

Let me also give you some yes-yes thing you should do from the very beginning of your personal brand journey.

- Start writing and publishing.
- Light up your social media profiles.
- Network, network, network.

Read the whole article here: http://royalsofia.com/semrush-tea-time-with-omi-sido-personal-branding/

#semrushteatime‬ #personalbranding #digitalmarketing