Anchor Content
Anchor Content
Are you developing anchor content for your writing clients? Eric Enge of Stone Temple Consulting explains the value of anchor content and how other content pieces supplement these critical content pieces.
A must read for content writers.
_Focus your content on topics of interest to the early adopters and innovators in your space. They are the ones who are most likely to spread it.
Promote your content to people who are listening. Your mass market isn’t listening, so there is no point attempting to address them.
In Seth’s terms, “very good is bad,” and he’s right. You need to focus your attention on creating content that it excellent, elite, and yes, remarkable._
Anchor content need not be frequent, just excellent.
in many markets, one anchor piece a quarter may well be enough.
The other content you write supplements the outstanding anchor content.
http://marketingland.com/anchor-content-the-key-to-content-marketing-success-166694?utm_content=bufferc9c34&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
Are you developing anchor content for your writing clients? Eric Enge of Stone Temple Consulting explains the value of anchor content and how other content pieces supplement these critical content pieces.
A must read for content writers.
_Focus your content on topics of interest to the early adopters and innovators in your space. They are the ones who are most likely to spread it.
Promote your content to people who are listening. Your mass market isn’t listening, so there is no point attempting to address them.
In Seth’s terms, “very good is bad,” and he’s right. You need to focus your attention on creating content that it excellent, elite, and yes, remarkable._
Anchor content need not be frequent, just excellent.
in many markets, one anchor piece a quarter may well be enough.
The other content you write supplements the outstanding anchor content.
http://marketingland.com/anchor-content-the-key-to-content-marketing-success-166694?utm_content=bufferc9c34&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer
I was doing a keyword research for the post the other day... Was surprised to learn how many folks searched for 'writing a GOOD post' vs how few in comparison searched for 'writing a GREAT post'...
ReplyDeleteThe reflection on content marketing industry for sure!
Ana Hoffman I'll say. And a reflection on people who look for "content" for their website.
ReplyDeleteHa, Zara Altair - tru dat! 😝
ReplyDelete