10 Types of Content That Works Best for SEO
10 Types of Content That Works Best for SEO
Rand Fishkin delineates 10 types of content and how to use for search results.
Suggestions
_Don't ignore new formats. So if some of these are not things you've considered in the past, don't ignore them.
Recognize that you shouldn't just use a format because it's new. That is a terrible idea. You should use a format because it works well for your audience, because it serves all of these functions.
Learn from who's already ranking
I wouldn't say that you should just copy somebody else's format because it's easy to do and familiar. Make sure that familiar and trusted is the best way that you can compete.
Look at these content formats and finding ways to get a competitive advantage from them. If all of your competitors are just doing blog posts and short-form and long-form articles, you might be able to win with a visual gallery, you might be able to win with an interactive piece of content or a tool, or you might be able to win with complex information visualized. That's a powerful thing.
Do use a multi-keyword approach in this analysis. So when I'm saying, "What is the searcher's intent," I'm asking you to consider all of the words and phrases that you're hoping to rank for with this piece of content, not just a single keyword term or phrase. That will give you the best way to choose the right content format for the search queries and the overall goal of attracting the right searchers._
Rand Fishkin delineates 10 types of content and how to use for search results.
Suggestions
_Don't ignore new formats. So if some of these are not things you've considered in the past, don't ignore them.
Recognize that you shouldn't just use a format because it's new. That is a terrible idea. You should use a format because it works well for your audience, because it serves all of these functions.
Learn from who's already ranking
I wouldn't say that you should just copy somebody else's format because it's easy to do and familiar. Make sure that familiar and trusted is the best way that you can compete.
Look at these content formats and finding ways to get a competitive advantage from them. If all of your competitors are just doing blog posts and short-form and long-form articles, you might be able to win with a visual gallery, you might be able to win with an interactive piece of content or a tool, or you might be able to win with complex information visualized. That's a powerful thing.
Do use a multi-keyword approach in this analysis. So when I'm saying, "What is the searcher's intent," I'm asking you to consider all of the words and phrases that you're hoping to rank for with this piece of content, not just a single keyword term or phrase. That will give you the best way to choose the right content format for the search queries and the overall goal of attracting the right searchers._
thanks
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