Shift in Local Search
Shift in Local Search
Ads on top of ads.
Important thoughts from Bruce Clay, Inc.
Originally shared by Bruce Clay, Inc.
Why You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay
Imagine a search engine results page with four paid ads at the top and three more sponsored local listings in the Local Pack. That’s seven ads at the top of every page. That’s where we’re headed with Google Home Service Ads.
Google Home Service Ads (the sponsored listings in the Local Pack) are expanding. Just last year, they were only available to locksmiths and plumbers in the Bay Area. But they're expanding to new industries and rolling out in more cities.
Local businesses need to pay close attention to Google Home Service Ads. Paid inclusion is a reality and it’s only a matter of time before it rolls out to all local businesses.
#DigitalMarketing #SEO #SEM #HomeServiceAds #LocalSEO #LocalBusiness #LocalListings #LocalPack
http://www.bruceclay.com/blog/google-home-service-ads-local-paid-inclusion/?utm_source=g+&utm_medium=social&utm_campaign=bc-hsa
Ads on top of ads.
Important thoughts from Bruce Clay, Inc.
Originally shared by Bruce Clay, Inc.
Why You Won’t Recognize Google Local Listings in a Year: Home Services Ads Explained by Bruce Clay
Imagine a search engine results page with four paid ads at the top and three more sponsored local listings in the Local Pack. That’s seven ads at the top of every page. That’s where we’re headed with Google Home Service Ads.
Google Home Service Ads (the sponsored listings in the Local Pack) are expanding. Just last year, they were only available to locksmiths and plumbers in the Bay Area. But they're expanding to new industries and rolling out in more cities.
Local businesses need to pay close attention to Google Home Service Ads. Paid inclusion is a reality and it’s only a matter of time before it rolls out to all local businesses.
#DigitalMarketing #SEO #SEM #HomeServiceAds #LocalSEO #LocalBusiness #LocalListings #LocalPack
http://www.bruceclay.com/blog/google-home-service-ads-local-paid-inclusion/?utm_source=g+&utm_medium=social&utm_campaign=bc-hsa
Thank you, Zara Altair. Here's another telling passage by Bruce Clay:
ReplyDelete"If you’re not a locksmith, plumber, house cleaner, handyman or electrician in the Bay Area, Sacramento or San Diego, do you need to be paying attention? Absolutely."
"Paid inclusion (aka Home Service Ads) will become the only chance local business have to appear in Local Packs."
Ads on top of ads, as you say. And the only chance you may have.
Bruce Clay, Inc. Love the quote. All this bodes ill for Google My Business as a viable tool.
ReplyDelete