Personalized Search: The Elephant in the Room

Personalized Search: The Elephant in the Room

Randy Milanovic of KAYAK Online Marketing on the frustrations of personalized search with outlooks for the future.




Here's how to remove on Chrome
Remove Personalized Search

OK, that's how to add a new search engine; hopefully it's already becoming clear how I use this.

To search Google without search personalizations, I simply use the following settings:

Name: Google NP
Keyword: gnp
URL: http://www.google.com/search?pws=0&q=%s

The 'pws=0' parameter removes the search personalizations. I set this as my default, so all searches then return non-personalized results - or at least they're not personalized based on my search history, though my location and other factors could still affect the results.

More about country specific:https://goo.gl/wSfZCL
https://www.kayakonlinemarketing.com/blog/time-to-talk-about-googles-elephant-in-the-room?utm_campaign=search+optimization&utm_content=44814000&utm_medium=social&utm_source=googleplus

Comments

  1. Randy Milanovic It's a giant elephant. For the tip I followed your link and then their link to Chrome specific. It was easy to set up.

    ReplyDelete
  2. Randy Milanovic It makes such a difference. I was frustrated with "personalized" results.

    ReplyDelete
  3. Zara Altair I've always browsed in Private mode on my phone but not on desktop. That's changing now.

    ReplyDelete

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