Post Net Neutrality and Marketing
Post Net Neutrality and Marketing
Randy Milanovic rethinks channels for business presence and reaching customers in a post net neutrality environment.
Must read for marketers
_Smart Marketers Will Follow Their Buyers
If we do see a situation where web traffic starts to coalesce around a few dozen major websites, then smart marketers will adjust accordingly. Instead of adding to their on-site blogs, for instance, they’ll start creating more content for their Facebook page, which is already happening.
Or, they’ll find ways to translate social interest into email subscriptions or mobile e-commerce. The point is that your website doesn’t have to be the focal point of your marketing plan. If your customers are taking their attention elsewhere, you may simply want to move in the same direction._
Originally shared by Randy Milanovic
Contrary to what you may be reading and hearing, the worry about a loss of net neutrality might actually be overblown. That’s because online traffic is already consolidating into a few major channels.
Rather than visit dozens of individual websites, lots of searchers and shoppers already funnel their interest through social portals like Facebook, LinkedIn, Yelp, or TripAdvisor. And their interests through services like Netflix and Spotify.
As the Internet gets more and more crowded, I expect this trend to continue, simply because it’s convenient for buyers.
Do you agree?
https://www.kayakonlinemarketing.com/blog/the-dangers-of-a-loss-of-net-nutrality-might-be-overblown
Randy Milanovic rethinks channels for business presence and reaching customers in a post net neutrality environment.
Must read for marketers
_Smart Marketers Will Follow Their Buyers
If we do see a situation where web traffic starts to coalesce around a few dozen major websites, then smart marketers will adjust accordingly. Instead of adding to their on-site blogs, for instance, they’ll start creating more content for their Facebook page, which is already happening.
Or, they’ll find ways to translate social interest into email subscriptions or mobile e-commerce. The point is that your website doesn’t have to be the focal point of your marketing plan. If your customers are taking their attention elsewhere, you may simply want to move in the same direction._
Originally shared by Randy Milanovic
Contrary to what you may be reading and hearing, the worry about a loss of net neutrality might actually be overblown. That’s because online traffic is already consolidating into a few major channels.
Rather than visit dozens of individual websites, lots of searchers and shoppers already funnel their interest through social portals like Facebook, LinkedIn, Yelp, or TripAdvisor. And their interests through services like Netflix and Spotify.
As the Internet gets more and more crowded, I expect this trend to continue, simply because it’s convenient for buyers.
Do you agree?
https://www.kayakonlinemarketing.com/blog/the-dangers-of-a-loss-of-net-nutrality-might-be-overblown
The lynchpin of my foray into online was a Forester study on owned, earned and rented media. Things just got real on the rented part.
ReplyDeleteRandy Milanovic Indeed.
ReplyDelete