Google Removing Share Counts
Google Removing Share Counts
H/T Dustin W. Stout
Here are Dustin's thoughts:
If you've been a long-time Google+ loyalist like me, I'd love to know what you think about this move by Google.
On the one hand, most marketers know that social share counts are not among the most powerful forms of social proof. But they are still a form of social proof that many online publishers value.
Now, just like Twitter did a while back, +Google+ has decided that they no longer want to support these share counts on their share button.
And that's why this decision holds so much weight... publishers now (IMO) have no incentive to keep using the Google+ share button on their sites.
This will lead to:
- Less visibility of the Google+ brand
- Less sharing to the Google+ platform (because... no share buttons)
- Lowered activity, engagement, and interest in the platform as a whole
While Google says that the reason for this is to help speed up the load time of the button, this reasoning is mostly invalid due to the fact that most sharing plugins are caching these share counts anyways, minimizing API calls.
So... what do you think?
Are you on team #SaveOurShareCounts or team #MehImOverIt?
#contentmarketing #googleplusnews #googleplusupdates
Originally shared by Dustin W. Stout
Google+ Is Removing Your Share Counts...
Here's what you need to know...
If you've been a long-time Google+ loyalist like me, I'd love to know what you think about this move by Google.
On the one hand, most marketers know that social share counts are not among the most powerful forms of social proof. But they are still a form of social proof that many online publishers value.
Now, just like Twitter did a while back, Google+ has decided that they no longer want to support these share counts on their share button.
And that's why this decision holds so much weight... publishers now (IMO) have no incentive to keep using the Google+ share button on their sites.
This will lead to:
- Less visibility of the Google+ brand
- Less sharing to the Google+ platform (because... no share buttons)
- Lowered activity, engagement, and interest in the platform as a whole
While Google says that the reason for this is to help speed up the load time of the button, this reasoning is mostly invalid due to the fact that most sharing plugins are caching these share counts anyways, minimizing API calls.
So... what do you think?
Are you on team #SaveOurShareCounts or team #MehImOverIt?
#contentmarketing #googleplusnews #googleplusupdates
http://wfa.re/2vfp90G
H/T Dustin W. Stout
Here are Dustin's thoughts:
If you've been a long-time Google+ loyalist like me, I'd love to know what you think about this move by Google.
On the one hand, most marketers know that social share counts are not among the most powerful forms of social proof. But they are still a form of social proof that many online publishers value.
Now, just like Twitter did a while back, +Google+ has decided that they no longer want to support these share counts on their share button.
And that's why this decision holds so much weight... publishers now (IMO) have no incentive to keep using the Google+ share button on their sites.
This will lead to:
- Less visibility of the Google+ brand
- Less sharing to the Google+ platform (because... no share buttons)
- Lowered activity, engagement, and interest in the platform as a whole
While Google says that the reason for this is to help speed up the load time of the button, this reasoning is mostly invalid due to the fact that most sharing plugins are caching these share counts anyways, minimizing API calls.
So... what do you think?
Are you on team #SaveOurShareCounts or team #MehImOverIt?
#contentmarketing #googleplusnews #googleplusupdates
Originally shared by Dustin W. Stout
Google+ Is Removing Your Share Counts...
Here's what you need to know...
If you've been a long-time Google+ loyalist like me, I'd love to know what you think about this move by Google.
On the one hand, most marketers know that social share counts are not among the most powerful forms of social proof. But they are still a form of social proof that many online publishers value.
Now, just like Twitter did a while back, Google+ has decided that they no longer want to support these share counts on their share button.
And that's why this decision holds so much weight... publishers now (IMO) have no incentive to keep using the Google+ share button on their sites.
This will lead to:
- Less visibility of the Google+ brand
- Less sharing to the Google+ platform (because... no share buttons)
- Lowered activity, engagement, and interest in the platform as a whole
While Google says that the reason for this is to help speed up the load time of the button, this reasoning is mostly invalid due to the fact that most sharing plugins are caching these share counts anyways, minimizing API calls.
So... what do you think?
Are you on team #SaveOurShareCounts or team #MehImOverIt?
#contentmarketing #googleplusnews #googleplusupdates
http://wfa.re/2vfp90G
I rely on my share counts on my website as it gives me information of how my audience is engaging on which page s this really sucks IMO but then again it's always something with them. Ironic as it is I don't depend on them anymore for analytics because most of what they report is BS anyway. Funny I get two totally different numbers on my traffic from them with using their "Insights" plugin for Wordpress as I do if I just go through them directly
ReplyDeleteArthur Morehead Yep. Vaguely rounded numbers for me, as well. :)
ReplyDeleteZara Altair Dustin W. Stout Thank you!! Absolutely agree These continual non-user friendly changes are driving people away!!! Share counts!!! We Share information, it counts!!!
ReplyDeleteAdmittedly, I am on G+ less and less.
The ++++++ 's do not count in my sites G+ counters due to past upgrades
Google invades my privacy, whether I chose one app to another.
Can't get rid duplicate photos, that are deleted from my cell camera from google online. Some is private about emergency regarding others physical health issues I must take a picture and send.
sometimes, with continual changes, companies can't be too big to fail!!
People leave.
Thanks for the post and SHARE!!
Thanks for sharing Zara Altair. There is a great discussion on Eli Fennell's share of this if you want to join in.
ReplyDelete