Value, Knowledge, and Human Understanding
Value, Knowledge, and Human Understanding
Timeless marketing strategy from David Amerland.
_If you’re ready to go from those who dread having to go through the mind-numbing sales spiel to those who start conversations looking for mutually beneficial outcomes then the path that gets you ‘there’ is paved with content and a vibrant online presence. The ingredients are simple: _
Value – make sure your content creation strategy produces something that’s of use to most of your audience. This means that a mix of informational and practical posts are necessary. Aim for the core of your audience but don’t be afraid to expand the reach.
Values – create context for what you curate and/or share. Explain why it’s important and show that what you do fits into a wider picture of activity that’s informed by a broader set of values that your audience can understand, identify with and get behind. These are gateways to conversation and engagement, they become the bridging points that allow greater consideration of what your business does.
Tone – your business may be a small family based operator or a large global conglomerate. Unless you show that it has a human face and a human voice that can approach its audience at their level, on things that are important to them, it will fail to resonate sufficiently to capture their attention.
Knowledge – whatever you may do, however you may do it, if you are doing it well it has its own exceptional wealth of knowledge to impart. Knowledge shared is a key that helps unlock the context of your content and help gain attention.
Originally shared by David Amerland
A Reminder
No change there ;) Have a happy Thursday.
https://davidamerland.com/seo-blog/1036-marketing-for-people-who-hate-marketing.html
Timeless marketing strategy from David Amerland.
_If you’re ready to go from those who dread having to go through the mind-numbing sales spiel to those who start conversations looking for mutually beneficial outcomes then the path that gets you ‘there’ is paved with content and a vibrant online presence. The ingredients are simple: _
Value – make sure your content creation strategy produces something that’s of use to most of your audience. This means that a mix of informational and practical posts are necessary. Aim for the core of your audience but don’t be afraid to expand the reach.
Values – create context for what you curate and/or share. Explain why it’s important and show that what you do fits into a wider picture of activity that’s informed by a broader set of values that your audience can understand, identify with and get behind. These are gateways to conversation and engagement, they become the bridging points that allow greater consideration of what your business does.
Tone – your business may be a small family based operator or a large global conglomerate. Unless you show that it has a human face and a human voice that can approach its audience at their level, on things that are important to them, it will fail to resonate sufficiently to capture their attention.
Knowledge – whatever you may do, however you may do it, if you are doing it well it has its own exceptional wealth of knowledge to impart. Knowledge shared is a key that helps unlock the context of your content and help gain attention.
Originally shared by David Amerland
A Reminder
No change there ;) Have a happy Thursday.
https://davidamerland.com/seo-blog/1036-marketing-for-people-who-hate-marketing.html
Comments
Post a Comment