Google Patents and the Future of Search
Google Patents and the Future of Search
Interview with Bill Slawski
Reading Google patents and interpreting for SEO.
Okay, an entity is a particular person, place or thing. A named entity is when you’re talking about a specific person, place or thing. So, if you are talking about restaurants, those are entities. You talk about the restaurant down the street from you, it’s a named entity because it’s specific entity. When Google talks about local search, they’ve pretty much created a search that’s based upon semantics, based upon entities and schema markup. You don’t need to use schema markup on your pages. You don’t even need to have a website to have listing in Google Maps. But it’s probably smart to. they’ve been using schema more and more and schemas been growing a lot too. They’ve been including new things in it. There is an extension process for Schema Markup where people can submit new topics and expand, have schema cover what it covers how it works and so on. They’re using it new ways. One of the things I saw recently was CNBC suggesting, stating that they received notification from Google that they could create how-to advertisements where they could describe how to do certain things and pay for the right to have those published. So, that’s opposed to people receiving featured snippets they would receive how-to advertisements.
Interview with Bill Slawski
Reading Google patents and interpreting for SEO.
Okay, an entity is a particular person, place or thing. A named entity is when you’re talking about a specific person, place or thing. So, if you are talking about restaurants, those are entities. You talk about the restaurant down the street from you, it’s a named entity because it’s specific entity. When Google talks about local search, they’ve pretty much created a search that’s based upon semantics, based upon entities and schema markup. You don’t need to use schema markup on your pages. You don’t even need to have a website to have listing in Google Maps. But it’s probably smart to. they’ve been using schema more and more and schemas been growing a lot too. They’ve been including new things in it. There is an extension process for Schema Markup where people can submit new topics and expand, have schema cover what it covers how it works and so on. They’re using it new ways. One of the things I saw recently was CNBC suggesting, stating that they received notification from Google that they could create how-to advertisements where they could describe how to do certain things and pay for the right to have those published. So, that’s opposed to people receiving featured snippets they would receive how-to advertisements.
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