Ignored SEO Practices to Implement Now
Ignored SEO Practices to Implement Now
H/T Bill Slawski
Originally shared by Bill Slawski
What is the most ignored effective #SEO strategy in your opinion?
1. Use context terms (from knowledge bases) on pages that are optimized for query terms that have multiple meanings, to disambiguate those pages based upon guery meaning.
2 Research related phrases (frequently co-occuring complete phrases that aren't just idioms) from high ranking pages for the same query terms you have mapped to pages on you site, so you can include those related phrases on your pages.
3. Make sure infomation about local entities is included in text on pages about them, and make sure it is consistent in other web places you have control over publishing that structured data.
4. Choose the appropriate Schema for a page, and capture the entities on that page, their types, and their attributes. Include sameas infomation for entities.
5. If you include a list (ordered or unordered), give it a meanful heading that captures the semantics of that list.
6. When using data-based tables, include meaningful & relevant table headers and captions to best capture semantics.
7. Optimizing images for sizes & dimensions, and using relevant file names & alt text & captions + making sure to use meaningful images, can help.
H/T Bill Slawski
Originally shared by Bill Slawski
What is the most ignored effective #SEO strategy in your opinion?
1. Use context terms (from knowledge bases) on pages that are optimized for query terms that have multiple meanings, to disambiguate those pages based upon guery meaning.
2 Research related phrases (frequently co-occuring complete phrases that aren't just idioms) from high ranking pages for the same query terms you have mapped to pages on you site, so you can include those related phrases on your pages.
3. Make sure infomation about local entities is included in text on pages about them, and make sure it is consistent in other web places you have control over publishing that structured data.
4. Choose the appropriate Schema for a page, and capture the entities on that page, their types, and their attributes. Include sameas infomation for entities.
5. If you include a list (ordered or unordered), give it a meanful heading that captures the semantics of that list.
6. When using data-based tables, include meaningful & relevant table headers and captions to best capture semantics.
7. Optimizing images for sizes & dimensions, and using relevant file names & alt text & captions + making sure to use meaningful images, can help.
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