Take Advantage of Search

Take Advantage of Search

A reminder for writers that holding the overview of business intent is essential so that each piece fits into the overall whole of the business.

The web writer's task is to convey a sense of the business and how the business meets the site visitor's need.

The specifics may be a product like a rare fine wine or an LED light bar for a first responder vehicle or a service like a learning management system or coaching for a solopreneur, but each specific represents the business.

If we are doing our job as a writer we enhance the overview of the business with each specific.

SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow http://bit.ly/SEOHelp20Steps will help you understand how this works. Use the book as a basis for conversations with writing clients.

for a start you have to understand the context and intent of your prospects. In order to then adequately meet that (which is an exercise in empathy) you need to at the very least do the following:

Create semantic density across your website (use structured data or a structured approach to content, or both)
Create semantic density across the web (are all the different contexts you appear in on the web interlinked, consistent and cross-referenced?)
Define your core identity (which really needs you to define your core values)
Define your voice
Be consistent

H/T David Amerland

Originally shared by David Amerland

Search Is Changing (Again)

There is no magic to what you need to do. Understand the changes and respond to them. In this simplicity now lie some deep changes that must be made to your thinking and digital behavior.

h/t Coach G Moore whose sharing of a post this morning prompted me.

https://davidamerland.com/seo-blog/1228-take-advantage-of-search.html