Optimize for Customer Experience Across Devices
Optimize for Customer Experience Across Devices
H/T+Moz Pete Meyers
The Cross-Device Journey
So the challenge I would make to you is if you're looking at this and you're saying, "Only so many percent of our users are on mobile. Our mobile experience doesn't matter that much. It's not that important. We can just live with the desktop people. That's enough. We'll make enough money." If they're really on this journey and they're not segmented like this, and this chain, you break it, what happens? You lose that person completely, and that was a person who also used desktop. So that person might be someone who you bucketed in your 90%, but they never really got to the device of choice and they never got to the transaction, because by having a lousy mobile experience, you've broken the chain. So I want you to be aware of that, that this is the cross-device journey and not these segmented ideas.
https://moz.com/blog/desktop-mobile-voice?utm_source=hs_email&utm_medium=email&utm_content=64271331&_hsenc=p2ANqtz-9yyTX7yaSMq9S9GCnufo-DycJbV5G_rOYFkcRkRNlN01NoBaR21c6HAQdBYB5zxCA436e2wtFAQBozzsH6qKUP03sZmw&_hsmi=64271331
H/T+Moz Pete Meyers
The Cross-Device Journey
So the challenge I would make to you is if you're looking at this and you're saying, "Only so many percent of our users are on mobile. Our mobile experience doesn't matter that much. It's not that important. We can just live with the desktop people. That's enough. We'll make enough money." If they're really on this journey and they're not segmented like this, and this chain, you break it, what happens? You lose that person completely, and that was a person who also used desktop. So that person might be someone who you bucketed in your 90%, but they never really got to the device of choice and they never got to the transaction, because by having a lousy mobile experience, you've broken the chain. So I want you to be aware of that, that this is the cross-device journey and not these segmented ideas.
https://moz.com/blog/desktop-mobile-voice?utm_source=hs_email&utm_medium=email&utm_content=64271331&_hsenc=p2ANqtz-9yyTX7yaSMq9S9GCnufo-DycJbV5G_rOYFkcRkRNlN01NoBaR21c6HAQdBYB5zxCA436e2wtFAQBozzsH6qKUP03sZmw&_hsmi=64271331
Certainly my favorite recent post from Moz and Pete Meyers. What is your favorite point Zara Altair?
ReplyDeleteFor me, it reinforces how much content writers, SEMs and SEO's need to consider their audience.
Jeannie Hill Thanks for reading. Audience comes first in my book. My favorite point in this presentation was not to get lost in the forest for the trees, Optimize for every touch point.
ReplyDeleteZara Altair - We are focusing on more high value metrics to better understand audiences. Our messages must be tailored to the user experience if we expect the user to respond.
ReplyDeleteThe added optimizations at every touch point are indeed more essential than ever.
It is adjusting my time priorities as it truly requires a deeper focus.
Jeannie Hill First comes adjusting thinking, then setting up systems, to initiate new directives. Yeah, I know that's a bunch of big words, but every time we make a shift we learn new processes.
ReplyDelete